8 Essential Steps of the Sales Process and Customer Lifecycle Management
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The Eight Stages of the Selling Process
Prospecting
Searching for potential customers.
Sources:
- Direct: Networking, current customers.
- Indirect: Trade shows, unsolicited inquiries.
- Random: Cold calls, advertising.
Pre-approach
Sales planning steps.
Preparation Includes:
- Initial contact.
- Information gathering.
- Problem assessment.
- Strategy selection.
Approach
Opening the interaction and identifying needs or problems.
First Impressions Matter:
- Professional appearance.
- Appropriate behavior.
- Active listening.
Presentation and Demonstration
Highlighting product benefits and convincing the customer.
Risk Reduction Strategies:
- Reference selling.
- Demonstrations.
- Guarantees.
- Trial orders.
Negotiation
Defining terms (price, credit, delivery, quantities).
Guidelines:
- Start high but