Applied Social Psychology: Conformity, Norms & Interventions
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Conformity and Social Influence (≈200 words)
Conformity refers to a change in an individual’s behavior, belief, or attitude due to real or imagined pressure from a group. People conform to be accepted by others or because they believe the group is correct. Solomon Asch’s line-judgment experiment demonstrated that individuals often conform to group opinions even when the group is clearly wrong.
There are two main types of conformity:
- Normative conformity — when individuals conform to gain social approval or avoid rejection.
- Informational conformity — when individuals accept group opinions as a source of correct information, especially in ambiguous situations.
Factors influencing conformity include group size, unanimity, group cohesion,... Continue reading "Applied Social Psychology: Conformity, Norms & Interventions" »