Structured Methodology for Product Design and Validation
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The Design Phase Methodology
Market Analysis
Parametric Analysis: Determining the product's position relative to competition and price additions.
Matrix Comparison: Comparing the product against competitors regarding specific requirements.
Requirements Definition
Quality Function Deployment (QFD)
QFD establishes the relationship between customer requirements and technical requirements. The steps include:
- Identifying customer requirements.
 - Identifying technical requirements.
 - Defining the relationship between customer and technical requirements.
 - Establishing identity and relations between technical requirements.
 - Determining the weight of each item.
 - Evaluating the competition based on these factors.
 
Design Concept Development
- Identifying design alternatives