Notes, summaries, assignments, exams, and problems for Other subjects

Paramount Caulking & Waterproofing: Your Trusted Partner

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September 2009 Analysis: Abortion Law & Public Opinion

Understanding Abortion Legislation

Question 1: Legal Status and Parental Consent

• 1a: Currently, it is a crime to have an abortion... [related to] her physical or mental health.
• 1b: The new abortion law would... [allow] abortion without parental consent.

Question 2: Provisions and Public Opposition

• 2a: True with a provision that would allow girls over 16 to have an abortion without parental consent.
• 2b: False. Hundreds of doctors, scientists, and other Spanish professionals also signed a manifesto earlier this month rejecting the government's plans.
• 2c: True. Only 15% of Spaniards oppose abortion under any condition.

Question 3: Related Terminology

• 3a: Support
• 3b: Clash
• 3c: Demonstrations
• 3d: Endangers

Answers

8 Essential Information Architecture Principles

The Principle of Objects

This principle focuses on how you see your content. You should try to see it as a living thing—complete with its own lifecycle, behaviors, and characteristics.

The Principle of Choices

People often have the illusion that they want as many choices as possible. However, the more choices we have to make, the more cognitive power it takes for us to actually make the call. This may even cause anxiety. This is why it is better to create specific categories; otherwise, users can easily get lost.

The Principle of Disclosure

People can only process new information in a certain way. This principle is about showing more information depending on the stage or page you are looking for.... Continue reading "8 Essential Information Architecture Principles for UX" »

Elements of Planning in Public Relations

Establishing Goals

1. Determining Present Situation
2. Researching and Selecting Target Audiences
3. Developing Objectives
4. Creating Strategies
5. Developing Tactics for Implementation
6. Developing a Budget
7. Working Out a Timetable
8. Creating Evaluation/Measurement Techniques

Goals

An observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe; must relate to the organization’s purpose. PR goals must relate to the overall mission and objectives of the organization.

Research

Research provides important insights into three areas important for writing a situation analysis:

• Organization
• Situation
• Audiences

Key Questions for Situation Analysis

• Is this a big or little problem/opportunity?

Unit 4: Chairing Meetings

Chairing a meeting means ensuring that a meeting achieves its aims. The meeting should have been called for a specific purpose, and all discussion at the meeting must be to this end. These are some of the skills required:

Impartiality

A chairperson should ensure that all participants have an opportunity to express their point of view.

Assertiveness

Ensuring that everyone gets a hearing will almost certainly involve stopping someone from dominating the proceedings. The more contentious the issue, the more likely you are to require firmness, although phrases like “I think we should hear from Ms. Smith on this” should be sufficient in most cases. Once you provide this opening, however, you need to ensure: no interruptions... Continue reading "Business Meeting Skills, Customer Relations, and Advantage" »

Classification of Posters

Informative Posters

Informative posters are designed to share news or provide instructions on how to perform a task correctly to inform the audience.

Formative Posters

Certain businesses with a specific target audience rely on creating awareness about the problems they solve. For these businesses, formative posters are an excellent option. They do not directly promote a product or service; instead, they spread awareness regarding an issue and discreetly mention the business as the presenter of the message.

Show Posters

Show posters, also known as cinematographic posters, are used to promote upcoming TV shows, theatre plays, or musical concerts. These typically feature an image of the show, the title, release details, and... Continue reading "Types of Posters: A Comprehensive Classification" »

Event marketing is a type of promotion where a company or brand is linked to an event, where a themed activity is developed for the purpose of creating experiences for consumers and promoting a product or service.

It is the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization, leveraging in-person engagement.

Key elements include marketing, branding, advertising, promotions, publicity, and PR.

Measuring Event Success: Sales and ROI

Measuring sales, specifically the increase in sales of goods and services during or after the event, is the most typical form of return on investment (ROI) for most sponsors. Also, track the increase in distribution channels, better positioning at point-... Continue reading "Event Marketing: Boosting Brand Engagement and ROI" »

Understanding Organizational Learning and Knowledge

Types of Learning: Individual and Team

Team Learning Defined

Capacity of a group to engage appropriately in dialogue and discussion.

Characteristics of Effective Team Learning

• Ability to think insightfully about complex issues and bring together the collective intelligence of a team.
• Ability to provide innovative and coordinated action.
• Ability to share practices and skills between teams in organizations.

Team Learning Styles

• Dialogue: Suspending assumptions, treating members equally, exploring assumptions.
• Discussion: Different views are presented and defended to reach a decision.

Organizational Learning Frameworks

Levels of Learning

• Individual
• Group
• Organization

Ethics in Organizations

Ethics is the code... Continue reading "Organizational Learning, Knowledge Management, and Business Intelligence" »

Slow Fashion: A Path to Conscious Consumption

Vocabulary

1. Definitions

A) Invented, created: Coined

B) Cloths, textiles: Garments

C) Natural, unprocessed: Artisan

D) Frequency, speed: Often

E) United, joined: Unified

2. Synonyms

A) Boycotting: Prevent/avoid

B) Rather than: As a substitute/alternately

C) Mending: Repair

D) Lessen: Reduce

E) Removing: Draw out/taking away

3. True or False

A) TRUE: “Choosing artisan products to support smaller businesses, fair trade, and locally-made clothes; choosing clothing made with sustainable, ethically-made, or recycled fabrics.”

B) FALSE: “What’s more, choosing quality goods (rather than disposable) reduces the amount of clothing and textiles that end up in our garbage dump every year.”

C) TRUE: “Also slowing... Continue reading "Sustainable Fashion: A Path to Conscious Consumption" »