Strategic Management: SWOT Analysis and Business Levels
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The SWOT Analysis Process
- Selection of SWOT factors: Identify the most strategic Strengths, Weaknesses, Opportunities, and Threats (S, W, O, T).
- Assessment of SWOT factors: Evaluate these factors on a defined scale.
- Construction of a SWOT graph: Visualize the relationship between internal and external factors.
- Application of the SWOT matrix: Choose a strategy based on the results:
Types of SWOT Strategies
- Aggressive strategy: This is based on the primacy of internal strengths and external opportunities. When an organization has a strong competitive position, it can continue to grow, expand, improve, and innovate its core operations.
- Defensive strategy: This should be formulated if the organization is in a difficult position because its weaknesses