Strategic Digital Marketing and Online Reputation Framework
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Unit 2: Online Reputation Management
Core Reputation Strategies
- Diagnose yourself:
- Google yourself.
- Diagnose yourself on Google.
- Figure out how much work you have to do.
- Build your image.
- Use tactics to boost Google ranking.
- Create emergency tactics:
- A: Get it taken down; contact the author.
- B: Substitute it with other platforms.
- C: Bury it.
- Improve your Google image.
Unit 3: Master Plan
Step 1: Determine Your Audience
Identify your target audience or customers.
Step 2: Overall Internet Presence Strategy
- How much: The internet budget. It is basic to know what resources can be used.
- What: The media. The budget, the audience, and the global goals will show what kind of media should be used.
- Where: The concrete channels. Depending on the budget, media, and audience,