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Understanding Key Digital Marketing Concepts

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a process that utilizes multiple methods to improve market visibility and exposure for a brand, product, or service.

Search Engine Advertising (SEA)

Search Engine Advertising (SEA) allows you to directly display your paid advertisements among the search results on various search engines, such as Google, Bing, and Yahoo.

Content Marketing

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.

Press Release

A Press Release is a written or recorded... Continue reading "Essential Digital Marketing Terms Explained" »

1 - 20

• 1 (one) → 1^st (first)
• 2 (two) → 2^nd (second)
• 3 (three) → 3^rd (third)
• 4 (four) → 4^th (fourth)
• 5 (five) → 5^th (fifth)
• 6 (six) → 6^th (sixth)
• 7 (seven) → 7^th (seventh)
• 8 (eight) → 8^th (eighth)
• 9 (nine) → 9^th (ninth)
• 10 (ten) → 10^th (tenth)
• 11 (eleven) → 11^th (eleventh)
• 12 (twelve) → 12^th (twelfth)
• 13 (thirteen) → 13^th (thirteenth)
• 14 (fourteen) → 14^th (fourteenth)
• 15 (fifteen) → 15^th (fifteenth)
• 16 (sixteen) → 16^th (sixteenth)
• 17 (seventeen) → 17^th (seventeenth)
• 18 (eighteen) → 18^th (eighteenth)
• 19 (nineteen) → 19^th (nineteenth)
• 20 (twenty) → 20^th (twentieth)

21 - 30

• 21 (twenty-one) → 21^st (twenty-first)
• 22 (twenty-two) → 22^nd (twenty-second)
• 23 (twenty-three) → 23^rd (twenty-third)
• 24 (twenty-four) → 24^th (twenty-fourth)

International Air Transport Association (IATA)

IATA is the International Air Transport Association, a trade association for the world’s airlines. It promotes cooperation, safety, reliability, confidence, and economy in air transport, benefiting its private shareholders.

• IATA represents 290 airlines, accounting for 82% of worldwide air traffic.
• It was established in 1945 in Havana, Cuba.
• IATA seeks common solutions for industry problems that individual airlines cannot solve alone.

IATA Airport and Airline Codes

• IATA Airport Codes: These are 3-letter codes used to designate airports worldwide.
• Cities with multiple airports also have a specific code to designate the city itself (e.g., NYC for New York City).
• Airline Designators:
  • IATA codes (2 letters)

Formal Education Systems

Formal education corresponds to a systematic, organized education model, structured and administered according to a given set of laws and norms. It typically presents a rather rigid curriculum regarding objectives, content, and methodology.

Key Characteristics of Formal Education

It is characterized by a contiguous education process, named, as Sarramona remarks, “presential education,” which necessarily involves the teacher, the students, and the institution.

It corresponds to the education process normally adopted by our schools and universities. Formal education institutions are administratively, physically, and curricularly organized and require students to maintain a minimum classroom attendance.

It confers degrees... Continue reading "Formal vs. Non-Formal Education Systems and Characteristics" »

Automatic Voltage Control

Basically consists of a main exciter field which excites the alternator field to control the output voltage. The exciter field is automatically controlled through an error equal to V reference - Vt. When the output voltage is higher than the required value, the BT is measured by a potential transformer and fed back to the input so that the error V reference - Vt is applied to the exciting field. This ensures that the generator output voltage is maintained at the desired level.

Components:

• Potential Transformer: Provides a sample of terminal voltage
• Differentiating Device: Gives actuating error e = V ref - Vt
• Error Amplifier: Amplifies the error signal
• SCR Power Amp: Transfer Function = (ke / 1 + TeS)

Automatic Generation

Relative Humidity: Definition and Measurement

Relative humidity (RH) relates the amount of moisture actually present in the atmosphere to the maximum amount it can hold at a given temperature. If the air is saturated, the relative humidity is 100%.

Measuring Relative Humidity with a Hygrometer

Relative humidity is measured using a wet and dry bulb thermometer, sometimes known as a hygrometer. The measurement process relies on evaporative cooling:

• Water from a bottle soaks the cotton gauze covering the wet bulb, keeping the thermometer wet.
• As water evaporates from the damp cotton, it cools and reduces the temperature of the wet bulb thermometer.
• Consequently, the wet bulb temperature is lower than the dry bulb temperature due to this cooling effect.

What is the Service Marketing Mix?

All elements within the control of the firm that communicate the firm's capabilities and image to customers or that influence customer satisfaction with the firm's product and services: product, price, place, and promotion.

• People: All human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer, and other customers in the service environment.
• Physical Evidence: The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service.
• Process: The actual procedures, mechanisms, and flow of activities by which the service is delivered

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A **SWOT analysis** is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses are internal to the company (think: reputation, patents, location). You can change them over time, but not without some work. Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not. You cannot change them.

VRIO Analysis: Resource Evaluation for Advantage

VRIO Analysis is an analytical technique brilliant for the evaluation of a company’s resources and thus its competitive advantage. VRIO is an acronym from the initials... Continue reading "Strategic Business Analysis Frameworks & Competitive Edge" »

Major Components of a Master Budget

A master budget can be divided into operating and financial budgets:

• Operating budgets describe the income-generating activities of a firm: sales, production, and finished goods inventories. The ultimate outcome of the operating budgets is a pro forma or budgeted income statement.
• Financial budgets detail the inflows and outflows of cash and the overall financial position. Planned cash inflows and outflows appear in the cash budget. The expected financial position at the end of the budget period is shown in a budgeted, or pro forma, balance sheet.

Behavioral Dimension of Budgeting

Using Budgets for Performance Evaluation

• Budgets are often used to judge the performance of managers.
• Bonuses, salary increases, and

Candidate Assessment: A Comprehensive Guide

Profile Study

• Assessment of CV presentation
• Analysis of cover letter
• Check for 5/6 essential profile factors: Age, degree, training, experience.
• Selection of suitable candidates
• Communication to rejected candidates

Preliminary Interview

Important for removing unsuitable candidates.

• Short
• Informs the candidate of basic workplace features: salary, contract type, position, specific location.

Assessment and Psychometric Tests

• Aims to measure personality, skills, and knowledge.
• Predicts future behavior in a specific job.

In-Depth Interview

• Introduce the candidate to the job and company.
• Evaluate the candidate's real potential for development.
• Evaluate opportunities for future development.
• Report on past behavior in similar