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Essential Business English Vocabulary

Avoid pitfalls: To prevent mistakes or problems in a situation.

Build team spirit: To think or act with loyalty to your team.

Cash in on: To get money or another advantage from an event or situation.

Check-in: To show your ticket at the airport so you can be told where you will be sitting and so that your bags can be put on the aircraft.

Flight status: The current situation regarding when an aircraft is making a particular journey.

Get off to a dreadful start: To begin an activity badly.

Loyalty programme: A scheme rewarding customers.

Review: A report that contains important information about an activity.

Search engine: A computer program that finds information on the internet.

Social Network: A website that allows... Continue reading "Essential Business English Vocabulary: Definitions & Examples" »

The Quality Management System and After-Sales Service

The QMS is a management system for a customer-focused organization that involves all employees in a continuous process of improvement. It integrates quality into all company activities. To achieve this, it is necessary to set up quality standards, procedures, and work practices. The goal is to maintain a competitive advantage, evaluate a company's performance, and achieve business excellence. The international standard that reflects a quality management system is the ISO 9000 Certification. Every company that has passed the quality audit and is registered for ISO 9000 gets a certificate. This certificate guarantees a quality standard and transmits confidence in the products and services offered... Continue reading "Quality Management System & After-Sales Service Structure" »

Marketing Communications

1. Target Audience

Who are they?

2. Communication Objectives

Awareness, knowledge, preference, satisfaction

3. Effective Communications

Advertising, publicity, sales promotion, personal selling.

Effective Advertising: 10 Rules

1. Consumer-oriented
2. One selling idea
3. Emphasizes the most persuasive idea
4. Presents a unique proposition
5. Involves the consumer
6. Credible
7. Simple and clear
8. Associates the selling idea with the brand name
9. Exploits the medium
10. Makes the sale

5 M's of Advertising

• Mission
• Money
• Message
• Media
• Measurement

Sponsorship

• Credibility (provides validity)
• Imitation
• Image
• Bonding (involvement of customers)
• Retention (enduring awareness and exposure)

General Marketing

• Mass audience through mass media
• Impersonal communications
• Promotional programs
• Incomplete

Functional vs. Non-Functional Requirements

Functional Requirements define functionality for users, using natural language.

Non-Functional Requirements define quality attributes such as:

• Usability
• Reliability
• Efficiency & Performance
• Hardware & Software Constraints

Requirements

Requirements state what software does, not how it does it; this avoids unnecessary constraints.

Design Patterns

A design pattern is a reusable solution to a recurring problem.

Types of Requirements

• Business Requirements: High-level, describe business objectives, and do not describe functionality.
• User Requirements: Describe the tasks users need to accomplish. Multiple user requirements may relate to one business requirement.
• Software Features: Groups of logically related functional

Effective Event Attendee Communication

Communication is an effective source of information and connection between event organizers and participants.

Types of Communication

• Initial Invitation: Usually the first communication, it will contain all details, values, propositions, and marketing messages to encourage registration.
• Follow-Up Marketing: Similar to the initial invitation but with a slightly different marketing message for those who did not respond the first time.
• Event Registration Confirmation: Sent to assure attendees that their registration has been received and processed correctly.
• Regret Message to Decline: Increases the positive perception of the event and helps forge stronger relationships even with those who cannot attend.
• Event Reminder:

2.1) compute d magnitude of d 4ced response 4 d 2 cases ω = 2.1 rad>s &
ω = 2.5 rad>sec

2.2) compute d 2tal response of d system if d driving frequency is 2.5 rad>s & d
initial position & velocity r both zero

2.3)compute d response of a spring–mass system modeled by equ8on (2.2) 2 a 4ce of
magnitude 23 n,driving frequency of twice d natural frequency
2.5)calcul8 d natural frequency & d driving frequency of d system.

2.6)an airplane wing modeled as a spring–mass system with natural frequency 40 hz is driven harmonically by d rot8on of its engines @ 39.9 hz

2.7)compute d 2tal response of a spring–mass system with d following values: k 1000 n>m,m = 10 kg

2.8)compute d 2tal response of a spring–mass system with d following... Continue reading "Analysis of Spring-Mass Systems and Damping Effects" »

1. Work in Progress and Lead Time

   As Work in Progress (WIP) increases, the lead time increases.

2. Kanban Board Basics

   A Kanban board includes at least the tasks to do and work limits in each phase.

3. Starting with Kanban Practices

   Among the 6 Kanban practices, it is best to start from: visualizing the work and limiting the work in progress.

4. Agile Project Management Focus

   Agile project management gives more importance to: individuals and interactions over processes and tools.

5. Product Backlog Prioritization

   The person responsible for prioritizing the product backlog is the Product Owner.

6. Product Backlog Refinement Objective

   The Product Backlog refinement meeting objective is best described as: decomposing large functionalities into smaller ones, such as user stories,

Wheelchair: a chair with wheels in which someone can sit and move around.

Scalpel: a small sharp-pointed knife used in surgery.

Probe: an instrument used to explore inside a cavity or wound.

Forceps: a surgical instrument with handles like a pair of scissors, made in different sizes and with differently shaped ends, used for holding and pulling.

Curette: a surgical instrument like a long thin spoon, used for scraping the inside of an organ.

Pipette: a thin glass tube used for taking and measuring samples of liquid.

Tourniquet: an instrument or tight bandage wrapped around a limb to constrict an artery, reducing the flow of blood and stopping bleeding from a wound.

Hook: a surgical instrument with a bent end used for holding structures apart in operations.

DMO Partnerships and Team Building Synergy

The synergistic relationship between a DMO and other organizations, whether within or outside a destination, is defined as partnership. To form such partnerships, team building is essential. As a result of leadership and coordination roles in destination management, effective team building actions can lead to strong partnerships with DMOs within a destination. This also unifies the actions and efforts of the team, which is crucial for implementing specific strategies. The inherent synergy between partnership and team building often makes it difficult to delineate the barrier between these two concepts.

Eight Essential "I" Ingredients for Strong Partnerships

• Individual Excellence: All partners possess