Understanding Key PPC Metrics & Concepts

Written at November 26, 2024 on English with a size of 1.07 KB.

Real-Time Bidding (RTB)

Buying and selling online ad impressions through real-time auctions, occurring as a webpage loads.

A performance measure evaluating investment efficiency.

ROI = (Current Value of Investment - Cost of Investment) / Cost of Investment

Google's rating of keyword and ad quality/relevance, impacting cost-per-click (CPC) and ad rank.

Keywords preventing ad display for specific searches.

The number of times your content is displayed.

A statement prompting an immediate response, guiding potential customers.

A valuable website action beyond a simple visit, specific to industry and company.

A website's main page, often named index.html, containing links to other pages.

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