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Key Inbound Marketing Concepts

What Is Inbound Marketing?

Inbound marketing is a strategy that focuses on attracting customers or leads via company-created content (Content Marketing), thereby having potential customers come to the company rather than marketers asking for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.

Defining Your Brand Voice

The brand voice is the company's communication manual, a document that guides marketing and community manager staff on the best ways to communicate (and what to avoid).

Transactional Emails Explained

A transactional email is an email sent as a result of an interaction on a... Continue reading "Core Concepts in Digital Marketing: Automation & Lead Scoring" »

Project Roadmap: Decentralized Space Renting on Blockchain

Creating a blockchain-based decentralized space renting project involves understanding key concepts and technologies. Here's a roadmap:

1. Blockchain Fundamentals

• Learn about blockchain technology, its principles, and how it works.
• Understand blocks, transactions, consensus mechanisms (PoW, PoS), smart contracts, and decentralization.

2. Solidity Programming

• Solidity is key for Ethereum smart contracts.
• Learn its syntax, data types, control structures, and best practices.
• Understand deployment and interaction with smart contracts on Ethereum.

3. Ethereum Platform

• Study Ethereum, a leading platform for DApps.
• Learn about Ethereum wallets, nodes, gas fees, and the Ethereum Virtual Machine (EVM).

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10 Usability Heuristics for User Interface Design

• Visibility of system status: Inform users about what is going on through appropriate feedback within a reasonable time.
• Match between system and the real world: The system should speak the users' language, with words, phrases, and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
• User control and freedom: Users often choose system functions by mistake and will need a clearly marked "emergency exit" to leave the unwanted state without having to go through an extended dialogue. Support undo and redo.
• Consistency and standards: Users should not have to wonder whether different words, situations,

System Development Life Cycle (SDLC)

The System Development Life Cycle (SDLC) is a conceptual model used in project management. It describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. Various SDLC methodologies have been developed to guide the processes involved, including the waterfall model, rapid application development (RAD), joint application development (JAD), the spiral model, prototyping model, and build and fix model.

Most organizations have a formal system development process consisting of a standard set of processes or steps they expect will be followed on any system development project. While these processes may vary greatly... Continue reading "System Development Life Cycle Phases" »

Paid, Owned, and Earned Media

Paid Media

Paid media involves paying for exposure and offers various options, such as website ads, radio commercials, and TV ads. It is the most common form of advertising used by brands. Examples include sponsored articles, banner ads, and press releases.

Consumers tend to be more skeptical of paid media due to its promotional nature.

Owned Media

Owned media refers to channels created and controlled by brands themselves. This includes social media profiles (Facebook, Twitter, YouTube), corporate blogs, and websites.

Brands have complete control over the content and messaging on their owned media channels.

Earned Media

Earned media involves organic exposure and publicity generated through word-of-mouth, customer reviews,... Continue reading "Understanding Paid, Owned, and Earned Media: A Comprehensive Guide" »

Global Market Segmentation

Understanding Different Consumer Segments

A global segment referred to as the "global elite" includes well-traveled persons.

A global segment referred to as "global teens" includes people between the ages of 12 and 19.

A global segment referred to as "global teens" includes people with shared interests in fashion.

A market segment or country market is characterized by weak competition. FALSE

Coskun Samli developed a useful approach, assuming that there is a presence of a higher-income middle-class segment in India.

Positioning Strategies in Global Marketing

Ads by BMW advertise it as the "ultimate driving machine," which is described as positioning based on attribute/benefit.

America's Hispanic population shares common characteristics.... Continue reading "Market Segmentation: Understanding Global Consumers" »

1. Marketing Objectives

Ideal marketing objectives must be SMART: Specific, Measurable, Achievable, Relevant, Time-bound.

2. Types of Marketing Data

2a) Primary Data

Information developed by the researcher for a specific project.

2b) Secondary Data

Information that has previously been gathered by the company or other researchers: public and private or internal information.

3. Deontology Market Research Code

Designed by ESOMAR and ICC to set essential standards of ethical and professional conduct. Researchers must ensure that personal data is fully protected when publishing findings, and maintain professional responsibility.

3a) ICC (International Chamber of Commerce)

World's largest business organization with 6.5 million members in more than 130 countries.... Continue reading "A Comprehensive Guide to Market Research Techniques and Methodologies" »

WHAT SUPERCONSUMERS Fancy

Having fun, reviewing things with their friends, receiving relevant information, getting in touch, having thrills, and above all…

NOT WASTING TIME

Therefore, conventional advertising is not always among their priorities.

SUPERCONSUMERS Are Not to Be Found

THEY need to be met with an appealing plan, so they realize that they fancy staying a bit longer with us, with the brands they LOVE

THE BRAND LOVE CURVE:

INDIFFERENT – LIKE IT - LOVE IT - MY BRAND

SUPERCONSUMERS

If the plan interests them, they will come, and if they have fun, they will become our best ally and will come back with their friends. For this new AUDIENCE let’s find NEW SPACES AND TIMES

Ideas That Go Beyond Pre-Existing Media

If the idea does not adapt to conventional... Continue reading "Understanding Superconsumers and Media Planning" »

Operations Management (OPM)

OPM focuses on managing resources to produce and deliver products and services efficiently and effectively. It encompasses the design and management of products, processes, and services, including sourcing, production, distribution, and after-sales. This involves the design, operation, and improvement of systems that create and deliver a firm's primary products and services.

Supply Chain Management (SCM)

SCM is the cross-department and cross-enterprise integration and coordination of material, information, and financial flows. It aims to optimize supply chain resources throughout the entire value chain, from raw material suppliers to customers. SCM is a collaborative philosophy employing methods and tools to integrate... Continue reading "Operations Management and Supply Chain Management" »