Notes, abstracts, papers, exams and problems of Other subjects

Acquisition Campaigns: Acquire New Prospects and Customers

• Move your customers from the aware to committed stage.
• The stages of the customer journey that acquisition campaigns complete are:
  • Make Aware
  • Engage: Moving the customer from awareness to engagement usually means providing them with something of value in the form of content marketing.
  • Subscribe: The prospect has opened the door; at the very least, they’ve connected with you on social channels, or ideally, has become an email subscriber.
  • Convert: The prospect has placed trust in your organization by giving you either money or a significant amount of their time. Marketing here should be gradual and seamless, not risky or complex.

Monetization Campaigns: Generate Revenue from Existing Leads

• The

What is Management?

Management includes the processes or functions of planning, organizing, leading, and controlling.

What Does Management Help With?

Management helps focus on setting and meeting goals effectively so a profit can be made.

Characteristics of a Manager

Managers need a thorough understanding of business operations, which involve all the activities of a company.

Four Functions of Managers

• Planning
• Organizing
• Leading
• Controlling

Why is Good Communication with Employees Important?

Good communication helps assure that objectives are met.

Planning Explained

Planning is the act or process of creating goals and objectives, as well as strategies to meet them.

Organizing Explained

Organizing is getting the resources arranged in an orderly and functional... Continue reading "Management Functions and Manager Roles" »

Mission Statement

A mission statement is a written declaration of why a company exists and what it plans to accomplish. It provides general guidelines for the company's strategy formulation and decision-making.

Strategy Formulation Models

Shareholder Model

The shareholder model of strategy formulation operates from the basic premise that the key strategic purpose of a business is to maximize financial returns for its owners/shareholders.

Stakeholder Model

The stakeholder model of strategy formulation believes that businesses exist to benefit not just their shareholders, but also various groups, such as employees and customers, that have a meaningful stake in their operation.

Who Does Strategy Formulation Affect?

• Global Business
• Employees
• Consumers
• Shareholders
• Communities

Project Roadmap: Decentralized Space Renting on Blockchain

Creating a blockchain-based decentralized space renting project involves understanding key concepts and technologies. Here's a roadmap:

1. Blockchain Fundamentals

• Learn about blockchain technology, its principles, and how it works.
• Understand blocks, transactions, consensus mechanisms (PoW, PoS), smart contracts, and decentralization.

2. Solidity Programming

• Solidity is key for Ethereum smart contracts.
• Learn its syntax, data types, control structures, and best practices.
• Understand deployment and interaction with smart contracts on Ethereum.

3. Ethereum Platform

• Study Ethereum, a leading platform for DApps.
• Learn about Ethereum wallets, nodes, gas fees, and the Ethereum Virtual Machine (EVM).

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10 Usability Heuristics for User Interface Design

• Visibility of system status: Inform users about what is going on through appropriate feedback within a reasonable time.
• Match between system and the real world: The system should speak the users' language, with words, phrases, and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
• User control and freedom: Users often choose system functions by mistake and will need a clearly marked "emergency exit" to leave the unwanted state without having to go through an extended dialogue. Support undo and redo.
• Consistency and standards: Users should not have to wonder whether different words, situations,

System Development Life Cycle (SDLC)

The System Development Life Cycle (SDLC) is a conceptual model used in project management. It describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. Various SDLC methodologies have been developed to guide the processes involved, including the waterfall model, rapid application development (RAD), joint application development (JAD), the spiral model, prototyping model, and build and fix model.

Most organizations have a formal system development process consisting of a standard set of processes or steps they expect will be followed on any system development project. While these processes may vary greatly... Continue reading "System Development Life Cycle Phases" »

Paid, Owned, and Earned Media

Paid Media

Paid media involves paying for exposure and offers various options, such as website ads, radio commercials, and TV ads. It is the most common form of advertising used by brands. Examples include sponsored articles, banner ads, and press releases.

Consumers tend to be more skeptical of paid media due to its promotional nature.

Owned Media

Owned media refers to channels created and controlled by brands themselves. This includes social media profiles (Facebook, Twitter, YouTube), corporate blogs, and websites.

Brands have complete control over the content and messaging on their owned media channels.

Earned Media

Earned media involves organic exposure and publicity generated through word-of-mouth, customer reviews,... Continue reading "Understanding Paid, Owned, and Earned Media: A Comprehensive Guide" »

Global Market Segmentation

Understanding Different Consumer Segments

A global segment referred to as the "global elite" includes well-traveled persons.

A global segment referred to as "global teens" includes people between the ages of 12 and 19.

A global segment referred to as "global teens" includes people with shared interests in fashion.

A market segment or country market is characterized by weak competition. FALSE

Coskun Samli developed a useful approach, assuming that there is a presence of a higher-income middle-class segment in India.

Positioning Strategies in Global Marketing

Ads by BMW advertise it as the "ultimate driving machine," which is described as positioning based on attribute/benefit.

America's Hispanic population shares common characteristics.... Continue reading "Market Segmentation: Understanding Global Consumers" »

1. Marketing Objectives

Ideal marketing objectives must be SMART: Specific, Measurable, Achievable, Relevant, Time-bound.

2. Types of Marketing Data

2a) Primary Data

Information developed by the researcher for a specific project.

2b) Secondary Data

Information that has previously been gathered by the company or other researchers: public and private or internal information.

3. Deontology Market Research Code

Designed by ESOMAR and ICC to set essential standards of ethical and professional conduct. Researchers must ensure that personal data is fully protected when publishing findings, and maintain professional responsibility.

3a) ICC (International Chamber of Commerce)

World's largest business organization with 6.5 million members in more than 130 countries.... Continue reading "A Comprehensive Guide to Market Research Techniques and Methodologies" »