Enhancing Customer Satisfaction with After-Sales Service
After-Sales Service
After-sales service refers to the tasks that an organization undertakes after a sale to ensure total customer satisfaction. It is an important source of information and should be considered an investment. It is easier to sell new products to a satisfied customer than to find new customers.
Advantages:
- It provides greater customer satisfaction.
- It improves the image of the company.
- It improves direct knowledge of the market.
- It involves potential customer loyalty.
- It implies a likely increase in sales.
Disadvantages:
- It involves certain costs.
- It needs to be controlled.
- It can cause a possible increase in the number of claims.
- It implies a greater demand for service and quality.
- It causes more staffing needs.
Types of After-Sales Service
Promotional
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