Notes, summaries, assignments, exams, and problems for Other subjects

Event marketing is a type of promotion where a company or brand is linked to an event, where a themed activity is developed for the purpose of creating experiences for consumers and promoting a product or service.

It is the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization, leveraging in-person engagement.

Key elements include marketing, branding, advertising, promotions, publicity, and PR.

Measuring Event Success: Sales and ROI

Measuring sales, specifically the increase in sales of goods and services during or after the event, is the most typical form of return on investment (ROI) for most sponsors. Also, track the increase in distribution channels, better positioning at point-... Continue reading "Event Marketing: Boosting Brand Engagement and ROI" »

Slow Fashion: A Path to Conscious Consumption

Vocabulary

1. Definitions

A) Invented, created: Coined

B) Cloths, textiles: Garments

C) Natural, unprocessed: Artisan

D) Frequency, speed: Often

E) United, joined: Unified

2. Synonyms

A) Boycotting: Prevent/avoid

B) Rather than: As a substitute/alternately

C) Mending: Repair

D) Lessen: Reduce

E) Removing: Draw out/taking away

3. True or False

A) TRUE: “Choosing artisan products to support smaller businesses, fair trade, and locally-made clothes; choosing clothing made with sustainable, ethically-made, or recycled fabrics.”

B) FALSE: “What’s more, choosing quality goods (rather than disposable) reduces the amount of clothing and textiles that end up in our garbage dump every year.”

C) TRUE: “Also slowing... Continue reading "Sustainable Fashion: A Path to Conscious Consumption" »

Advantages of Computer-Assisted Psychological Assessment

1. Item Banking

Computer-assisted assessment allows for the creation and maintenance of item banks, which are databases of test items that can be used across multiple assessments. This facilitates efficient test development and administration, as psychologists can select items from the item bank to create customized tests for specific purposes or populations.

2. Item Branching

Computerized assessments can utilize item branching, which means that the subsequent items presented to the individual can be tailored based on their previous responses. This adaptive testing approach allows for more efficient and targeted assessments, as the system can dynamically select items based on the individual'... Continue reading "Advantages & Disadvantages of Computer-Assisted Psychological Assessment" »

Mathematics in Crisis: Hilbert's Program

In the early 20th century, mathematics faced a crisis. The rapid development of new mathematical concepts and notations raised concerns about the foundations of mathematics. David Hilbert, a prominent mathematician, initiated a project known as Hilbert's Program to address these concerns. Hilbert's goal was to formalize all of mathematics, creating a system that was both consistent (free from contradictions) and complete (capable of proving or disproving any mathematical statement).

Reasons for Formalism:

• The emergence of algebraic methods as a powerful language for describing mathematical abstractions.
• The erosion of the authority of Euclidean geometry and challenges to long-held axioms.

Intentions of Formalism:

Neuromarketing and Consumer Behavior

Marketing is a field devoted to influencing people to like things, and ultimately to buy things, including things they may not need. Neuromarketing offers a better way to measure marketing effectiveness because it's based on a more realistic understanding of how consumers' brains operate. Traditional marketing relies on data collection through surveys, discussion groups, interviews, and other market research techniques to obtain information.

Rational vs. Intuitive Consumers

A rational consumer uses a logical and analytical approach to make purchase decisions. They consider the facts, compare prices, evaluate benefits and costs, and make informed decisions based on a systematic evaluation of available information.... Continue reading "Neuromarketing and Consumer Behavior: Key Concepts" »

1) E(???????? + ????) = ∑ (???????????? + ????)????(???? = ????????)     2) 

????????????

(????) = ????[(???? − ????͓)² ]

= ∑ ????????????????(???? = ????????) + ∑ ????????(???? = ????????)              =????[????²+(????͓)²− 2????͓ ????]

= ????∑ ????????????(???? = ????????) + ???? ∑ ????(???? = ????????)             

=????[????]²+????͓²− 2????͓ ????[????]

= ????????(????) + ????  

=????[????]²−????͓²

 = ???????????? + c

3) ????????????(???????? + ????) = ????{[(???????? + ????) − (a????͓ + ????)]²}     6) ????????????(????, ????) 

= ????{[????(???? − ????͓)] ²}                                             

=????[(????– ????͓)(???? − ????͓)] 

=????² ????[(... Continue reading "Understanding Expected Values and Covariance in Probability and Statistics" »

Becoming an Intelligent Company: 5 Steps

1. Identify the strategic objective and information need: Tools such as Balanced Scorecards and Strategy Maps can be used to identify high-level objectives.

2. Collecting and organizing the data: There are many methodologies for collecting data, which can be quantitative and qualitative.

3. Turning data into information and insights: Data has to be analyzed and put into context to extract information and insights.

4. Communicating information and insights: This step focuses on communicating the information and insights extracted in step three.

5. Turning information into actionable knowledge: This often requires a cultural transformation.

Balanced Scorecards

A strategic planning and management system used to align business... Continue reading "Becoming an Intelligent Company: Knowledge Management and High-Performance Teams" »

m=m.D

%mac=(le mac to cg/mac).100

shifting mass     

m/M=d/D                 m->mass of the load being shifted

                                M->a/c mass

                                d->distance of the CG is being shifted

                                D->distance of the mass is shifted

ADDING OR REMOVING LOAD

m/Mnew=d/Darm to CGO        m/Mold=d/Darm to CGN

m->mass aded or substracted

Mo->original airplane mass

Mn->new airplane mass

d->distance the CG moves

Darm to CGO->distance between the arm where the load is added or

                        substracted to the original CG

Darm to... Continue reading "Mass and balance" »

1. International Civil Aviation Organization (ICAO)

1.1 ICAO Documents

• Chicago Convention
• Second Freedom: Freedom to fly over any territory
• International Civil Aviation Organization (ICAO) established in 1944

1.2 ICAO's Role

• Provides the basis for national rules and regulations

1.3 ICAO Annexes

• Annex 6: Operation of Aircraft
• Annex 8: Part 147
• 18 technical annexes accepted in 1944

2. European Commission and EASA

2.1 European Commission

• Independent institution of the European Union

2.2 EASA (European Aviation Safety Agency)

• Responsible for safety in the EU
• Headquartered in Cologne, Germany

2.3 EASA Management

• Consists of one representative from each EU member state and one from the European Commission

2.4 Role of Member States

• Provide expertise and certification

2.