Essential Digital Marketing Terms and Definitions
Classified in Language
Written on in
English with a size of 3.43 KB
Open Rate Metrics
The open rate for an email sent to multiple recipients is most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or—more usually—delivered. As a result, open rates are broadly rejected as an absolute measure of a commercial email's performance.
Key Performance Indicators (KPI)
A KPI is a marketing indicator that helps you measure and quantify key factors of your marketing strategy, such as conversion rate and recurrent buyers.
SEMrush SEO Capabilities
SEMrush is an SEO tool that performs your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and much more. SEMrush is... Continue reading "Essential Digital Marketing Terms and Definitions" »