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Essential Digital Marketing Terms and Definitions

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Open Rate Metrics

The open rate for an email sent to multiple recipients is most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or—more usually—delivered. As a result, open rates are broadly rejected as an absolute measure of a commercial email's performance.

Key Performance Indicators (KPI)

A KPI is a marketing indicator that helps you measure and quantify key factors of your marketing strategy, such as conversion rate and recurrent buyers.

SEMrush SEO Capabilities

SEMrush is an SEO tool that performs your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and much more. SEMrush is... Continue reading "Essential Digital Marketing Terms and Definitions" »

RIP Protocol Fundamentals: Configuration, Timers, and Optimization

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Routing Information Protocol (RIP) Essentials

RIPv1 vs. RIPv2: Classful vs. Classless Routing

What is the difference between RIPv1 and RIPv2? RIPv1 is a classful routing protocol, while RIPv2 is classless.

Non-IP Routing Protocols Similar to RIP

List similar non-IP routing protocols to RIP (e.g., from Xerox, Novell, etc.): Similar protocols to IP RIP include:

  • Xerox Network Systems protocol suite (XNS)
  • Novell’s IPX RIP
  • AppleTalk’s Routing Table Maintenance Protocol (RTMP)

UNIX Implementation of RIP

What is the UNIX implementation of RIP? Many UNIX distributions are based on the popular 4.2 BSD (Berkeley Software Distribution) and implement RIP in either routed or gated daemons.

RIP Operation Port (UDP 520)

From which port does RIP operate? The RIP... Continue reading "RIP Protocol Fundamentals: Configuration, Timers, and Optimization" »

The Feminist Twist in Angela Carter's Werewolf Tales

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Feminism

The origins of the second wave of Feminism can be traced back to the 1970s and the 1980s. A great number of women started writing and publishing books about the so-called notion of “Feminity”. Unlike the first wave of Feminism, which was a suffragist movement in which women were asking the right to vote, the second wave of Feminism goes beyond that. The feminist thinkers of the second wave based their theory on gender stereotyping. They claimed that equality between men and women had not been fully achieved because biological sex was the basis to determine the role a man or a woman must play in society.

Angela Carter's The Werewolf and Company of Wolves

The first reason why we can consider these texts as feminist is the issue of “authority

... Continue reading "The Feminist Twist in Angela Carter's Werewolf Tales" »

Concise Definitions of 30 Common English Words

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Common English Words and Their Definitions

A

Androgynous

- Partly male and partly female in appearance; of indeterminate sex.

B

Boost

- Help or encourage (something) to increase or improve.

C

Castaway

- A person who has been shipwrecked and stranded in an isolated place.

D

Drift

- (Especially of snow or leaves) be blown into heaps by the wind.

E

Elbow

- The joint between the forearm and the upper arm.

Encouragement

- The action of giving someone support, confidence, or hope.

Entourage

- A group of people attending or surrounding an important person.

Eyebrow

- The strip of hair growing on the ridge above a person's eye socket.

Eyelash

- Each of the short curved hairs growing on the edges of the eyelids, serving to protect the eyes from dust particles.

I

Interviewee

-... Continue reading "Concise Definitions of 30 Common English Words" »

Everyday Conversations in English

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Lost Luggage

A: Hello? Is anybody there?

B: Yes, hello. You are talking to Customer Service of the Washington Central Airport. How can we help you?

A: I wish you could. Last Saturday, I came back from Paris on the United Airlines flight at 11:00 PM. Upon arrival, I looked for my luggage, but I never saw it again. What did you do with my suitcase? Did you lose it or something else?

B: Sir, calm down. We didn't lose your luggage. The suitcase could be on the next flight. Wait until then, and if the suitcase doesn't appear, we will talk to the crew.

A: Okay, but I need that suitcase right now. I had the ticket for my next flight in there, and that flight is in 20 minutes.

B: We are so sorry. Okay, we will print the ticket again and we will refund the... Continue reading "Everyday Conversations in English" »

A Streetcar Named Desire: Delving into Death, Desire, and Illusion

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A Streetcar Named Desire: A Journey into Illusion and Despair

Blanche DuBois: A Faded Southern Belle

What we know about Blanche is that she was once a schoolteacher, but her past is shrouded in secrecy. She arrives at her sister Stella's doorstep in New Orleans, clinging to the remnants of her former gentility. Blanche lives in a world of illusion, constantly seeking refuge from the harsh realities of life. The mental asylum becomes the final destination of her journey, a symbolic representation of the death of her desires and the ultimate escape from a world she can no longer bear.

The Clash of Old and New America

Stella and Stanley represent the clash between the Old and New South. Stella, torn between her love for her husband and her loyalty... Continue reading "A Streetcar Named Desire: Delving into Death, Desire, and Illusion" »

SAT Vocabulary Words: A Comprehensive Guide

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ERRONEOUS

Incorrect; mistaken; wrong; filled with errors.

Ferdinand Magellan is credited with proving the earth is spherical in nature, thus dispelling the erroneous notion that the world is flat.

ADMONISH

To counsel against, to earnestly warn.

After reviewing a manuscript J.K. Rowling had submitted, one publisher admonished her by saying that children would not be able to identify with the characters. Needless to say, the publisher’s admonition proved to be erroneous.

DEMARCATE

To clearly set or mark the boundaries of a group or geographic area.

Even after schools were technically integrated, students would quickly demarcate their own boundary lines and sit at cafeteria tables that were either all black or all white.

FOSTER

To promote and encourage.

... Continue reading "SAT Vocabulary Words: A Comprehensive Guide" »

News Values: Factors Influencing News Selection and Coverage

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Timeliness

The speed at which an event is reported.

Currency

A story that is repeated by different types of media.

Proximity

Local news.

Prominence

Celebrity, famous people, places, or things.

Consequence

An event that has a significant impact, such as a hurricane.

Impact

The changes that occur as a result of a consequence.

Rarity/Novelty

Unusual stories.

Suspense

Mystery or suspense, where the outcome of the story is unknown.

Human Interest

Stories about human experiences, families, etc.

Progress

Exclusive stories with a connection to business, such as the discovery of a cure for cancer.

Conflict

People on opposite sides of an issue.

Controversy

When something unfair is happening.

Visual Potential

Stories generated by pictures.

Who, What, Why, When, Where, and How

The... Continue reading "News Values: Factors Influencing News Selection and Coverage" »

The Scarlet Letter: Characters, Vocabulary, and Plot Summary

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Characters

11 Hester was tall: C long bland hair

12 Hester had married: A a much older man

13 Hester has to wear: D the rest of her life

14 Mr Dimmesdale was a priest: A shy and sensitive

15 Hester’s daughter: C play with other children

16 Roger Chillingworth was well: D for his knowledge of medicines

17 Pearl was a child: A of many moods

18 Governor Bellingham wanted to: C pearl

19 Roger Chillingworth was the: B medical adviser

20 Mistress Hibbins was the. A sister

Vocabulary

31 a person who works as: B magistrate

32 a high platform where criminals: A scaffold

33 having done nothing: B innocent

34 a long, thin piece of cotton: A thread

35 having done something: C guilty

36 being kind and forgiving: D mercy

Plot

41 The women in the town: C ought to die

42 Hester... Continue reading "The Scarlet Letter: Characters, Vocabulary, and Plot Summary" »

Narrative and Descriptive Essays: Key Elements and Structure

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What is a Narrative Essay?

Narrative essays are, by definition, personal to you.

Mention Four Types of Essays

  • Narrative
  • Descriptive
  • Persuasive
  • Expository

Which are the Elements of a Story?

Setting, characters, and rising actions.

What is Spelling?

It is the process of naming letters of the word.

What is Proofreading?

It means carefully checking your work for errors.

Structure of a Narrative Essay

  • Introduction
  • Body
  • Conclusion

Narrative Plot Structure

  • Introduction
  • Rising action
  • Climax
  • Falling action
  • Resolution

What is a Plot?

The sequence of events that take place in a story.

What is a Rising Action?

Events in the rising action that draw you in as the reader.

Define Falling Action

The continuing action after the conflict has been resolved.

Study Vocabulary (From the Homework)

... Continue reading "Narrative and Descriptive Essays: Key Elements and Structure" »