Understanding Five Core Media Theories
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Five Types of Media Theories
Delving into the diverse frameworks that explain how media operates and influences society, we identify five principal types of theories:
Social Scientific Theory
These are general statements about the nature, workings, and effects of mass communication, based on systematic and objective observation of media and other sources. While often loosely organized and not always clearly formulated or consistent, this theory covers a wide spectrum, from broad questions of society to detailed aspects of individual information sending and receiving. This theory comes from different disciplines, especially sociology, psychology, and politics. Some social scientific theory is concerned with understanding what is happening, some... Continue reading "Understanding Five Core Media Theories" »