Notes, summaries, assignments, exams, and problems for Social sciences

Chapter 8: International Marketing Research

Challenges and Considerations

Robert, a U.S. market researcher, is preparing to conduct research in Japan for a U.S. client seeking expansion. He's likely to encounter differences between domestic and foreign market research, particularly concerning the accuracy levels of foreign data.

The Marketing Research Process

1. Define the research problem and establish research objectives. This crucial first step sets the foundation for the entire research process.
2. Determine the sources of information needed to fulfill the research objectives. This involves identifying relevant data sources, both primary and secondary.

Secondary Research

Secondary research involves utilizing information already collected for other purposes.

M12/3/GEOGR/BP1/ENG/TZ0/XX

Greenhouse Gases and Earth's Temperature

Explain the relationship between atmospheric greenhouse gases and the temperature of the Earth’s surface.

Greenhouse gases, including carbon dioxide, water vapor, methane, nitrous oxide, and tropospheric ozone, play a crucial role in regulating Earth's surface temperature. These gases trap outgoing terrestrial (long-wave) radiation, while allowing incoming solar (short-wave) radiation to pass through. This process, known as the greenhouse effect, warms the Earth's surface.

Ecological Footprint Analysis

a) Definition of Ecological Footprint

An ecological footprint measures the amount of land and water required by a population to produce the resources it consumes and absorb its... Continue reading "Global Perspectives: Population, Resources, and Environmental Change" »

Extreme Sports: Balancing Thrills and Safety

Extreme sports are leisure or professional activities that involve some level of risk. Many people find them fun and challenging, while others consider them dangerous. If well-controlled and regulated, these activities can be both enjoyable and healthy.

Ensuring Safety and Minimizing Risks

When extreme sports are legal and their safety measures are thoroughly checked, the probability of accidents is significantly reduced. This allows enthusiasts to participate without undue fear.

Benefits for Physical and Mental Well-being

Extreme sports can be an excellent way to relieve stress and promote relaxation. The adrenaline rush they provide can also contribute positively to psychological health.

Overall Benefits

Five Types of Media Theories

Delving into the diverse frameworks that explain how media operates and influences society, we identify five principal types of theories:

Social Scientific Theory

These are general statements about the nature, workings, and effects of mass communication, based on systematic and objective observation of media and other sources. While often loosely organized and not always clearly formulated or consistent, this theory covers a wide spectrum, from broad questions of society to detailed aspects of individual information sending and receiving. This theory comes from different disciplines, especially sociology, psychology, and politics. Some social scientific theory is concerned with understanding what is happening, some... Continue reading "Understanding Five Core Media Theories" »

The empirical research of Pettigrew and Whipp

In a series of research studies between 1985 and 1990, the UK-based researchers Pettigrew and Whipp analysed how strategic change occurred in four sectors of UK industry. Their evidence did not extend beyond the UK but their conclusions are likely to be applicable to other geographic areas. They suggested that strategic change can most usefully be seen as a continuous process, rather than one with distinct stages, such as the formulation of strategy and then its implementation. In this sense, they argued that strategy was not a linear movement with discrete stages but an experimental, iterative process where the outcomes of each stage were uncertain. A first small step might be actioned and then... Continue reading "Strategic Change and Implementation: Research Insights" »

The First Fraternity in North America

The first fraternity in North America was the Phi Beta Kappa Society, founded at the College of William and Mary in Williamsburg, Virginia, on December 5th, 1776.

What Fades Fraternity Colors?

Irresponsibility, lack of accountability for actions, and poor academic performance can tarnish a fraternity's reputation.

What Constitutes an Action Plan?

An action plan is a commitment to accomplish specific actions on a regular routine. A Kappa Sigma aspires to be a better man, as stated.

Kappa Sigma Endowment Fund

• Mission: To support the charitable and beneficent purposes of the Kappa Sigma Fraternity.
• Established: 1919
• Scholarship/Leadership Awards: Awards scholarships to deserving brothers.
• Leadership Conferences: Deliver

Key Considerations for Strategic Partner Selection

1. Compatibility of Goals

2. Complementarity of Resources

3. Cooperative Culture

4. Commitment

5. Capability

Resource Complementarity

• The extent to which one party’s contributed resources are complementary to the other party’s resources, resulting in synergies pursued by both.
• The greater the resource complementarity between foreign and local parents, the higher the new value added owing to superior integration of complementary resources pooled by different parents.
• Resource complementarity also reduces governance and coordination costs and improves the learning curve.

Cooperative Culture

Cooperative culture concerns the extent to which each party’s corporate culture is compatible, thus leading... Continue reading "Strategic Partner Selection: Key Business Considerations" »

Qualities of Time

Irreversibility

Time cannot go backward. Once something has happened, it cannot be undone.

Inseparability from Space

Everything happens in a particular time and space. These two concepts are inseparable.

Relativity

Time is relative, depending on the observer or the circumstances (subjective).

Multiplicity

Each discipline or science analyzes time from a different perspective.

Essential Competences in Education

Besides Civic competence, our teaching unit prioritizes self-reflection and awareness of relevant social problems to improve society and foster active participation and citizenship. We will assess the following basic competences:

Transversal Competences

Communicative and Linguistic Competence

Students should be able to communicate... Continue reading "Time and Essential Competences in Education" »

Assessment Codes

B, D, D, A, C, B, D, D, A, B

Globalization and American Values

Colonial Globalization and Free Trade

Colonial globalization promotes American values through free trade. It represents the dark side of free trade in colonial history, where capitalist countries consistently seek cheap labor and control over resources.

Key Concepts in Media and Entertainment

The Paramount Decision

The Paramount Decision was a U.S. Supreme Court ruling that mandated film studios sell their theater chains, regulating vertical integration within the industry.

Synergy in Entertainment

Synergy refers to the vertical and horizontal integration of entertainment companies and the products they market. For example, Pepsi's involvement in various entertainment ventures.... Continue reading "The Global Reach of American Culture: Media, Trade, and Societal Impact" »

Understanding Key Social Concepts

Ideologies and Economic Systems

Sexism

Sexism refers to the ideology that one sex is superior to the other, often leading to unequal treatment and discrimination.

Capitalism

Capitalism is an economic system characterized by private ownership of the means of production, accumulation of capital, and profit-driven markets.

Social Inequality and Deviance

Discrimination

Discrimination involves the unfair treatment of individuals or groups based on characteristics like race, ethnicity, religion, sex, or social class.

Labeling Theory

Labeling theory posits that individuals may adopt deviant identities when labeled as such by others, regardless of their actual behavior.

Cultural Relativism

Cultural relativism emphasizes understanding... Continue reading "Understanding Social Concepts: From Sexism to Transnational Crime" »