Understanding Social Influence: Majority and Minority Dynamics
Classified in Psychology and Sociology
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Understanding Social Influence in Groups
Social influence in groups occurs when the majority of the members influence smaller subgroups within the group to change (majority influence) and when the minority members succeed in converting the majority of group members to their position (minority influence). Asch studied conformity by measuring people's decisions when the majority of their group's members made errors judging line lengths.
Types of Conformity
When group members change their position, their conformity may result from temporary compliance to the group's pressure rather than true conversion (private acceptance). Those who do not comply may be displaying independence or deliberate defiance of the group (anticonformity). When congruence... Continue reading "Understanding Social Influence: Majority and Minority Dynamics" »