Qualitative Research Methods and Concepts: A Comprehensive Summary
Classified in Psychology and Sociology
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Qualitative Research
Collecting, analyzing, and interpreting data by observing what people do and say. It refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things. Qualitative research is subjective and uses various methods of collecting information, including individual in-depth interviews and focus groups. The nature of this research is exploratory and open-ended.
Nacirema
A term used in anthropology and sociology in relation to aspects of the behavior and society of citizens of the USA. It encourages a deliberate sense of self-distancing so that American anthropologists might look at their own culture more objectively. Think of yourself as an alien; if you came to Earth today, would you think
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