Cognitive Psychology: Attention, Memory, and Thought
Classified in Psychology and Sociology
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Psychological Perspectives on Attention
WARNING: From the point of view of psychology, attention has traditionally been seen in two different but related ways.
External Determinants of Attention
External determinants are those that precede the environment and enable the individual to maintain attention to the stimuli that are proposed:
- Power of the stimulus: It is evident that high-intensity sound can attract our attention. The same goes for bright colors with respect to the softest tones.
- Change: Whenever there is a change to adjust our perceptual field, our minds are trapped by the stimuli which alter the stability.
- Size: Advertising uses this principle very effectively.
Types of Attention
- Active and voluntary: Attention is active and voluntary when