Statistical Sampling and Experimental Design Principles
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Chapter 8: Sampling Designs and Methods
A basic random sampling design is a simple random sample (SRS) of size n. It consists of n individuals from the population chosen in such a way that every set of n individuals has an equal chance to be the sample actually selected.
Voluntary Response Samples and Bias
A voluntary response sample consists of people who choose themselves by responding to a broad appeal. Voluntary response samples are biased because people with strong opinions are most likely to respond.
Stratified Random Sampling
To select a stratified random sample, first classify the population into groups of similar individuals, called strata. Then, choose a separate SRS in each stratum and combine these SRSs to form the full sample.