Strategic Business Planning: Goals, Policies, and Procedures
The plan is to score goals, defining the strategy of the company to get policies and establish criteria for decision-making.
Classification of Plans by Their Nature
- Goals: Fundamental aims pursued by the company.
- Objectives: Involve the whole company in their attainment. We also consider the sub-objectives relating to the company, more specific, that affect specific areas.
When defining the objectivity of the company, the following should be taken into consideration:
- Objectives should be realistic.
- Priorities should be set among different sub-objectives and objectives.
- Accomplishment costs should be minimal.
- The number of unintended consequences should be minimal.
- Policies: Principles that serve as a guide in making decisions in the company and mark