Notes, summaries, assignments, exams, and problems for Other subjects

Planning Objectives

• Objectives: Financial, efficiency, position, CSR, share value, markets
• Policies: Low price, quality, promotion, ethical, usefulness
• Processes: Specific action, staff evaluation, quality control, cost control, purchasing, stock inventory
• Rules: Define response, safety, sick leave, punctuality
• Budget: Cash flow, income, expenses (not always in euros)

Brand Equity

• Core: What is the customer really buying?
• Actual: Characteristics, features, quality level, name, packaging
• Augmented: Additional services

Evaluation of Brand Equity

• Cost approach
• Market approach
• Income approach

Managing Brand Equity

• Leadership: Be a dominant force
• Stability: Ability to survive
• Market: Growth prospects, volatility
• Geographic spread
• Trend: Ability to remain relevant
• Support
• Protection:

Public Speaking Fundamentals

Public speaking involves oral or written statements that introduce and develop a theme of collective interest, meaning it is relevant to a large number of people.

Key Characteristics

• The speaker is invested with authority, as they represent a collective or are a figure with knowledge about the topic.
• An asymmetrical relationship is established between the speaker and the receiver.
• Topics must be relevant to the group or community receiving the speech.
• The purpose is to convey visions of reality, expressing them to engage the receiver so that they adhere to this view, are convinced, or are persuaded by the speaker's words.
• The context generally corresponds to specific events or special circumstances for a group of people.

**Management: Roles, Characteristics, and Functions**

The address is the organ that determines the objectives to be achieved and plans for action which can achieve them. It gives the company organization and resources, has authority and responsibility, encourages, commands, coordinates, and evaluates its partners to implement plans and achieve goals.

Roles of Managers or Management Characteristics

• Decision-maker: Makes decisions, is entrepreneurial, combines resources, and marks the boundaries in negotiations.
• Interpersonal: Relates to people in the organization, is the figurehead, leader, and liaison.
• Informational: Seeks and receives information about the environment and the organization itself, transmits information so that people know what to

Core Principles of Information Security and Business Resilience

Information Security Objectives

The primary goal is to protect personal and organizational information from various threats. This ensures business continuity, minimizes operational risks, and maximizes return on investments and business opportunities. Key assets include capital, labor, processes, products, goods, and information.

Information Classification

Information is categorized based on its importance:

• Vital Information: Essential for the organization's survival. Operations cannot continue without it.
• Critical Information: Crucial for achieving organizational goals. Its loss could seriously compromise these objectives.
• Valuable Information: Recognized value for specific segments

Basic Requirements of the Building

To ensure the safety of people, the welfare of society, and the protection of the environment, buildings must be designed, constructed, maintained, and retained in such a manner that satisfies the following basic requirements:

A) In Relation to Function:

• Use: The layout and dimensions of spaces and the provision of facilities should facilitate the proper conduct of the functions provided in the building.
• Accessibility: To allow people with reduced mobility and communication access and movement around the building, as provided in specific legislation.
• Access to Telecommunication Services: Access to audiovisual and information services in accordance with their specific rules.
• Facilitating Access to Postal Services:

1. The Plan for Firms

1.1. The Strength of a Business Project

It is impossible to launch any business project without a prior specification of the business idea. The idea upon which the business plan is based is the identification of a business opportunity not yet exploited, or the detection of some capacity to innovate and do things differently from others, in order to improve them.

In order to implement a particular business idea, there must be positive possibilities of success for the new company. Therefore, it is crucial to plan the entire business beforehand to draw conclusions regarding the potential applicability of the idea.

1.2. Definition of the Plan's Axioms

The business plan is a strategic plan that affects all areas of the company over... Continue reading "Business Plan Essentials: Key Elements and Benefits" »

Phases of the Planning Process

First Phase: Research Base

The research base has a goal: knowledge of the reality that is sought to intervene. This is a stage before planning. It is a phase of study and concrete knowledge of the reality that will be subject to planning. It comprises two activities:

1. Study of Needs
2. Resources Assessment

A. Diagnostic Analysis. The Study of Needs

Knowledge of social needs is the starting point of all social planning. Determining the needs in a given sector is a complex objective. The creation and satisfaction of needs is a historical concept; needs are conditioned by time, space, and ideologies. Needs are not natural but are conditioned by economic, social, political, and cultural factors. Needs are not static or stable,... Continue reading "Phases of the Planning Process" »

How to Use TCP

Archive all sheets from computers on a production line. Create two files: one for mechanical parts and another for electrical parts. Organize sheets by teams and technical positions. Index all pages and place the index at the beginning for easy location.

When changing an element in the table, make a corresponding annotation. Establish a control period to meet maintenance system needs.

TCP (Technical Control Procedures)

Document the preventive maintenance system, indicating:

• Parts or assemblies to be changed and special inspections.
• Change or inspection period.
• When parts were changed or inspected in the past.
• Tentative next change or inspection.

TCP information helps develop maintenance and spare parts replenishment programs.

TCP provides:... Continue reading "TCP, PERT, Gantt: Maintenance Optimization Techniques" »

C. Benefits to the Educational Dimension

1) Organizational experiences are a social space and a key instrument for learning: Organizational processes are a real crucible for the formation of skills. The programs and activities of an organization produce situations and raise issues that create fertile ground for learning: learning to express oneself, to assume the exercise of responsibilities, exchange information, develop the practice of planning, etc. Both the successes of the organization and problem-solving enhance the ability of people to deal with others.

2) There is a social space and an instrument to promote the structuring of people's daily lives to create a stable frame of reference. Organizational activity becomes a powerful reference... Continue reading "Empowering Communities: Benefits of Organizational Participation" »