Notes, summaries, assignments, exams, and problems for Other subjects

App Ch y Pro What: obstacle obstruct ; a proc turn is not ; when GS incre rate of descent must incre ; TO mini are not stand ; 700ft or more to the base ; the pilot… request contact ; a recommended electronic GS ; 1,000ft within a 25NM radius When: when established on a segm ; project a false signal ; 30 sec intervals at 1350Hz ; the landing minimums published ; A straight… MAY be ; on tower freq ; automatically when atc instructs ; ATC will assign a contact ; as soon as possible ; when established on a segment of a publish Which: LOC minimums ; if departing to the high side ; parallel ILS approaches provide ; none ; a compass locator ; any fix that is defined by letters ; STAR are established to simplify ; safe obstruction clearance... Continue reading "An aircraft making a radar approach should be directed to execute a missed approach if no clearance to land has been received from the non-radar controller by the time the aircraft reaches a distance of" »

10 Usability Heuristics for User Interface Design

• Visibility of system status: Inform users about what is going on through appropriate feedback within a reasonable time.
• Match between system and the real world: The system should speak the users' language, with words, phrases, and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
• User control and freedom: Users often choose system functions by mistake and will need a clearly marked "emergency exit" to leave the unwanted state without having to go through an extended dialogue. Support undo and redo.
• Consistency and standards: Users should not have to wonder whether different words, situations,

System Development Life Cycle (SDLC)

The System Development Life Cycle (SDLC) is a conceptual model used in project management. It describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. Various SDLC methodologies have been developed to guide the processes involved, including the waterfall model, rapid application development (RAD), joint application development (JAD), the spiral model, prototyping model, and build and fix model.

Most organizations have a formal system development process consisting of a standard set of processes or steps they expect will be followed on any system development project. While these processes may vary greatly... Continue reading "System Development Life Cycle Phases" »

Paid, Owned, and Earned Media

Paid Media

Paid media involves paying for exposure and offers various options, such as website ads, radio commercials, and TV ads. It is the most common form of advertising used by brands. Examples include sponsored articles, banner ads, and press releases.

Consumers tend to be more skeptical of paid media due to its promotional nature.

Owned Media

Owned media refers to channels created and controlled by brands themselves. This includes social media profiles (Facebook, Twitter, YouTube), corporate blogs, and websites.

Brands have complete control over the content and messaging on their owned media channels.

Earned Media

Earned media involves organic exposure and publicity generated through word-of-mouth, customer reviews,... Continue reading "Understanding Paid, Owned, and Earned Media: A Comprehensive Guide" »

Global Market Segmentation

Understanding Different Consumer Segments

A global segment referred to as the "global elite" includes well-traveled persons.

A global segment referred to as "global teens" includes people between the ages of 12 and 19.

A global segment referred to as "global teens" includes people with shared interests in fashion.

A market segment or country market is characterized by weak competition. FALSE

Coskun Samli developed a useful approach, assuming that there is a presence of a higher-income middle-class segment in India.

Positioning Strategies in Global Marketing

Ads by BMW advertise it as the "ultimate driving machine," which is described as positioning based on attribute/benefit.

America's Hispanic population shares common characteristics.... Continue reading "Market Segmentation: Understanding Global Consumers" »

1. Marketing Objectives

Ideal marketing objectives must be SMART: Specific, Measurable, Achievable, Relevant, Time-bound.

2. Types of Marketing Data

2a) Primary Data

Information developed by the researcher for a specific project.

2b) Secondary Data

Information that has previously been gathered by the company or other researchers: public and private or internal information.

3. Deontology Market Research Code

Designed by ESOMAR and ICC to set essential standards of ethical and professional conduct. Researchers must ensure that personal data is fully protected when publishing findings, and maintain professional responsibility.

3a) ICC (International Chamber of Commerce)

World's largest business organization with 6.5 million members in more than 130 countries.... Continue reading "A Comprehensive Guide to Market Research Techniques and Methodologies" »

WHAT SUPERCONSUMERS Fancy

Having fun, reviewing things with their friends, receiving relevant information, getting in touch, having thrills, and above all…

NOT WASTING TIME

Therefore, conventional advertising is not always among their priorities.

SUPERCONSUMERS Are Not to Be Found

THEY need to be met with an appealing plan, so they realize that they fancy staying a bit longer with us, with the brands they LOVE

THE BRAND LOVE CURVE:

INDIFFERENT – LIKE IT - LOVE IT - MY BRAND

SUPERCONSUMERS

If the plan interests them, they will come, and if they have fun, they will become our best ally and will come back with their friends. For this new AUDIENCE let’s find NEW SPACES AND TIMES

Ideas That Go Beyond Pre-Existing Media

If the idea does not adapt to conventional... Continue reading "Understanding Superconsumers and Media Planning" »

Operations Management (OPM)

OPM focuses on managing resources to produce and deliver products and services efficiently and effectively. It encompasses the design and management of products, processes, and services, including sourcing, production, distribution, and after-sales. This involves the design, operation, and improvement of systems that create and deliver a firm's primary products and services.

Supply Chain Management (SCM)

SCM is the cross-department and cross-enterprise integration and coordination of material, information, and financial flows. It aims to optimize supply chain resources throughout the entire value chain, from raw material suppliers to customers. SCM is a collaborative philosophy employing methods and tools to integrate... Continue reading "Operations Management and Supply Chain Management" »

Week 8: Discourse Analysis and Qualitative Reporting

Discourse Analysis

Discourse analysis is an umbrella term that borrows from all the other methods of analysis presented before.

It is useful when the research uses texts that are reproducing the social order. Critically question what this social order consists of and who benefits from it (injustice or problems). Keep an eye out for what is not included in the text.

Discourse: A particular way of thinking about a topic.

How to do Discourse Analysis:

Close reading and analysis of the text:

• Semantic layer (the meaning of words, phrases, etc., but also the use of figures of speech such as metaphors or personifications).
• Syntactic layer (structure of sentences and phrases) / argumentative layer (arguments

How the Design of Buildings Can Enhance Public Spaces

Get the Rhythm Right

Reach Out to the Street

Be a Good Neighbor

Strengthen Local Identity

Keep it Rich from Near and Afar

How Urban Design Can Support Safety

Ensure Natural Surveillance and Human Presence

Make Buildings Open to the Public Realm

Put 'Eyes on Streets' and Minimize Exposed Blank Facades

Mix Uses, Particularly at Ground Level, to Add Vitality at Different Times

Design an Integrated Network of Streets, Rather than Vulnerable Cul-de-Sacs

Minimize Conflict

Provide Safe Routes for Walking and Cycling

Design-in Territoriality and Community Involvement

Foster a Sense of Ownership, Mutual Protection, and Belonging

The Three-Tier Planning System in Hong Kong

The three-tier planning system in Hong Kong... Continue reading "Urban Planning and Design: Enhancing Public Spaces and Safety" »