Environmental Analysis and Business Strategy Life Cycle
Classified in Economy
Written on in English with a size of 3.34 KB
Environmental Scanning
- An activity that is performed without knowing what you will find out.
- Surveillance of a firm's external environment to predict environmental changes and detect changes already underway.
- Alerts to critical trends and events that may affect the firm's business before competitors.
- Otherwise, it would be a reactive model.
- Requires a combination of knowing your business and your customers, and keeping an eye on what's happening.
- Scan to be the first to know about things that are happening.
Environmental Monitoring
- Tracks the evolution of environmental trends, sequences of events, or streams of activities.
- Enables firms to evaluate how trends are changing the competitive landscape.
Competitive Intelligence
- Competitive intelligence of