International Pricing Strategies and Global Trade Dynamics
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Parallel Markets and the Gray Market
A parallel market occurs when a manufacturing company sells its products to a specific country, but those products are then sold in another unintended country. This is commonly known as the gray market. For example, in the case of Levi's vs. Tesco several years ago, Tesco imported Levi's jeans from the USA at a lower price than the authorized price set by the manufacturer. Levi's took legal action, and the verdict was in favor of Levi's.
Premium Pricing Strategies
Companies utilize premium pricing when they create a unique brand. This strategy is used where a substantial competitive advantage exists and the manufacturer knows they can charge a higher price. Premium prices are typically charged for luxury products... Continue reading "International Pricing Strategies and Global Trade Dynamics" »