Notes, summaries, assignments, exams, and problems for Competitive examination

Corporate Identity and Philosophy

Corporate Identity Touchpoints (Exposures)

• Visual and verbal identity and symbols
• Product appearance
• Environment
• Websites
• Communications
• People
• Co-branding

Key Corporate Communication Areas

• Visual and verbal identity and symbols
• Product appearance
• Environment
• Events
• Internal communications
• Crisis management

Defining Corporate Philosophy

To define corporate philosophy, we must answer three fundamental questions: What do I do? Where do I want to go? How do I do it?

Components of Corporate Philosophy

• Mission: Responds to "What do I do?" (Current purpose).
• Vision: Responds to "Where do I want to go?" (Future goals of the organization).
• Core Values: Responds to "How do I do it?" Determines the way the organization and its employees

The Passive with Reporting Verbs

We can use passive reporting verbs in two ways:

1. Subject of the subordinate clause + verb in the main clause is the passive + to + infinitive of the verb in the subordinate clause.

The university is said to be one of the best in the country. (= Se dice que la universidad es una de las mejores del país.)

The exam is expected to be really difficult this year. (= Se espera que el examen sea más difícil este año.)

2. It + passive form of the reporting verb + that + subject + verb

It is believed that the class will be very popular. (= Se cree que la clase será muy popular.)

It's thought that boys prefer exams to coursework. (= Se cree que los chicos prefieren los exámenes al trabajo diario.)

Reporting Verbs:

• accept
• hope
• say
• believe
• know
• think
• claim

Understanding the Product

A Product is anything that can be offered to satisfy a need or want.

A Product Manager understands the product and defines its best strategy.

Defining Product Strategy involves assessing external and internal performance, competitive situation, and the product's position within the overall product portfolio.

Product Attractiveness Factors include price-value, features, quality, and service mix.

Product Levels

Products can be understood at five distinct levels:

• Core Benefit: The fundamental benefit or service the customer is truly buying.
• Basic Product: The actual product features, design, quality, and packaging.
• Expected Product: The set of attributes and conditions buyers normally expect when they purchase this product.
• Augmented

Essential Vocabulary: Definitions for Modern Life

Expand your understanding of key terms across various domains, from fashion and social interactions to careers and global issues.

Fashion & Style Terminology

• Stud: A small, decorative metal object used as an embellishment for clothing or accessories.
• Baggy: Loose-fitting, often referring to clothing.
• Fringe: Hair cut short and worn over the forehead; also, a decorative border of hanging threads.
• High Heels: Shoes with a raised heel, typically worn by women.
• Plain Denim: Denim fabric without embellishments or patterns, offering a simple aesthetic.
• Tie-Dyed Cotton: Cotton fabric decorated with a tie-dye pattern.
• Striped Silk: Silk fabric featuring a pattern of stripes.
• Flowy Velvet: Velvet fabric with

Systems:

Since its inception, the EFQM Model has provided a blueprint for organisations across and beyond Europe to develop a culture of performance and innovation. Allows organisations to embrace change, drive performance and evolve for the future. Here are just some of the Model benefits:

• Define your purpose:

Purpose is the lifeblood of any organisation. Without it, there is no reason to serve. The new EFQM Model places an unparalleled emphasis on the importance of purpose, vision and agile strategies to organisations if they are to create sustainable value.

• It helps create your culture:

The new EFQM Model is an innovative culture creator, valuing core quality beliefs and shared goals at the heart of organisations whilst allowing them to remain... Continue reading "EFQM Model and ISO 9001:2015 Quality Management Principles" »

First of all. From my point of view. To begin with. That's why. Anyhow(de todas formas) Anyway (de cualquier manera) Meanwhile. Until then (hasta entonces) In short (en resumen) To sum up. After all (al fin y al cabo) All of sudden(de repente) As I pointed in (segun quedo indicado en) As far as i know (que yo sepa) It is strange that (es raro que) It just so happened that (da la casualidad que) it turns our that (resulta que) the way i see it( a mi modo de ver)

Global Issues: Understanding World Challenges

Uncountable Global Issues

• Overpopulation (Sobrepoblación)

  The condition of being populated with an excessively large number of individuals.

• Urbanization (Urbanización)

  The process of making an area more urban.

• Trade (Comercio)

  The action of buying and selling goods and services.

• Terrorism (Terrorismo)

  The unlawful use of violence and intimidation, especially against civilians, in the pursuit of political aims.

• Corruption (Corrupción)

  Dishonest or fraudulent conduct by those in power, typically involving bribery.

• Racism (Racismo)

  Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior.

• Global Warming (Calentamiento Global)

  A gradual

Sigma Nu Fraternity: A Comprehensive History

Founders

• Alpha 1: James Frank Hopkins (Born December 30th, 1845, in Ripley, Mississippi)
• Alpha 2: Greenfield Quarles (Born April 1st, 1847, in Helena, Arkansas)
• Alpha 3: James McIlvaine Riley (Born December 16th, 1849, in St. Louis, Missouri)

Key Figures

• Spiritual Founder: Francis H. Smith (Also known as "Specs")
• Keeper of the Rock: Ora Mathias Baldinger
• Author of the Creed: Walter James Sears
• First Legacy: John Carmichael Jr.
• Founder of the Delta Chapter: John Alexander Howard
• Designer of the Coat of Arms: Ellwood H. McClelland

Founding and Milestones

• Spiritual Founding: One starry night by the rock at VMI in October 1868
• Public Founding: January 1st, 1869
• Original Name: The Legion of Honor
• First National Convention:

Ottawa (Description of a Place)

Holiday

In my opinion, tree diagrams are useful for language teaching because they're a simple, clear, and uncomplicated way of representing a group of languages related through descent from a common ancestor. On a didactic level, tree diagrams are used to illustrate the analysis of surface structures and in grammar teaching. Tree diagrams can be useful and clear to illustrate the linguistic components. Chomsky is one of the most influential linguists of the 20^th century. He and all generativists perceive language as an innate ability. Humans are born with a set of rules in our head that generativists refer to as Universal Grammar. In addition, Chomsky's standards theory includes 4 main components: the base component which produces or generates basic