Notes, summaries, assignments, exams, and problems for Vocational training

Risk and Social Change

Reflexive Modernization and Risk Society

• Increasing Risks
• Increasing possibilities, options, decision-making alternatives
• Increasing reflexivity (reflexive modernity)
• Increasing the feeling of taking risks (Risk Society)

Reflexive Modernization: Beck, Giddens, and Lash

Reflexivity

• Beck: Focused on the role of unintended dynamics of modernity (non-knowledge), which are what cause the unintended risks.
• Giddens: It is precisely this knowledge that creates most of the manufactured risks that affect us (such as nuclear energy) and that replace the natural ones (such as earthquakes). Because of the knowledge...

Reflexive Modernization and Risk Society

Increasing the Feeling of Taking Risks (Risk Society)

Crisis of Meaning – Disenchantment

Individualization:

_{CONFLICT AND SOCIAL CHANGE}

_{SOCIALIZATION:}A process through which the individuals of a society or culture learn and internalize a combination of rules, values, and ways of perceiving reality. It gives individuals the capacities to develop themselves in the social interaction with other individuals.

SOCIAL CONSTRUCTIVISM

steps:

• Externalization: the social order is a human product for two reasons:

- genesis: the past was constructed by people.

- existence: the current order can only exist if people exist who sustain it.

• Objectivation: process that turns products of human activity in something external of such activity. This process involves:

- Institutionalization: repetition of an action that becomes typical and, through generations, appears as being... Continue reading "Socialization and Social Change: Understanding the Process and Its Impact" »

What is bleed? When any image or element on a page touches the edge of the page, extending beyond the trim edge leaving no margin it is said to bleed. It may bleed or extend off one or more sides.

What is slug? Non-printing information (such as a title and date) used to identify a document outside bleed area.

What is Trim - The final size of a printed page after excess edges of paper have been cut off What is Gutter - The area between columns on a page or the blank space between two facing pages in print

Match each file format with the kind of information it would likely be used to save?
o TIFF = A loss-less bit-mapped file format for high-resolution photographic images, typically in print
a EPS = A vector-based file format for high-resolution... Continue reading "Understanding Bleed, Slug, Trim, and Gutter in Print Design" »

1. Key Market Observation

(WHY?) What one problem or need can the brand solve or satisfy for the market that will help the creative agency understand the business? Please provide only the basics.

2. Source of Business (€)

Where, specifically, is the business expected to come from, and why would customers pay for it?

• Avoid general descriptions; provide only specific sources.
• Example: People unhappy with specific restrictions on their current brand.

3. Consumer Barrier and Insight

What one thing is known about the potential target audience that may help reach them or needs to be overcome?

• What do they already know, think, or feel about the brand or product category?
• How do they distinguish between different brands?

4. Target Market

What is the most clear... Continue reading "Strategic Creative Brief Framework for Agencies" »

Distribution Strategies

Intensive Distribution

Producers of convenience products and common raw materials typically seek intensive distribution—a strategy in which they stock their products in as many outlets as possible. These goods must be available where and when consumers want them. For example, toothpaste, candy, and other similar items are sold in millions of outlets to provide maximum brand exposure and consumer convenience. Procter & Gamble, Coca-Cola, and other consumer goods companies distribute their products in this way.

Exclusive Distribution

By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives... Continue reading "Distribution Strategies: Intensive, Exclusive, and Selective" »

Islamist Movements and Islamic Fundamentalism

Because the term "fundamentalism" is Christian in origin, many scholars prefer to call Islamic fundamentalists "Islamists" and to speak of "Islamist movements."

Historical Attention and Perception

The subject of Islamic fundamentalism attracted a great deal of attention in the West after the Iranian Revolution of 1978–79 and especially after the September 11 attacks on the US in 2001 by al-Qaeda. These events contributed to the common misconception in the West that Islam and Islamic fundamentalism are connected; however, most Muslims are not ideologically committed to the idea of a state and society based on Islamic religious law.

Characteristics of Islamist Movements

The character of Islamist movements... Continue reading "Islamist Movements and Islamic Fundamentalism in the Middle East" »

1. The First Arab-Israeli War

The day after the announcement, six Islamic states—Egypt, Iraq, Jordan, Syria, Lebanon, and Saudi Arabia—declared war on Israel and invaded. The war ended in a few months with an Israeli victory. Three other wars followed in 1956, 1967, and 1973.

The Palestinian state designed in the UN partition never came into being. Israel seized half the land in the 1948–49 fighting, and a great number of Palestinians fled from the areas under Israeli control, finding shelter in UN refugee camps around the border. Egypt took control of the Gaza Strip, and Jordan annexed the West Bank of the Jordan River.

2. The 1956 Suez Crisis

Egypt seized control of the Suez Canal. President Nasser sent troops to take the canal, which was... Continue reading "Key Conflicts in the Arab-Israeli War History" »

Source: Thomas Walsingham's Historia Anglicana

The text provided is a fragment from Historia Anglicana II, written by Thomas Walsingham in 1395, although it's said that it wasn’t entirely written by him. He was an English Benedictine monk and chronicler at St Albans Abbey, and he is well known for his works. This one tells us about the period during the reign of Richard II, and the text refers to the Peasants' Revolt, an important event. The story is relevant because it reflects the spirit of the people of the period. The text focuses on how people were influenced by John Ball, an English Lollard priest and a leader of the peasants, and the new way of thinking among the population.

England Under Richard II: Context of the Revolt

In 1377, King... Continue reading "England's 1381 Peasants' Revolt" »

The Rise of Restoration Libertinism

As a reaction to the great restrictions experienced during the years of the Commonwealth, the Restoration brought Libertinism—a lifestyle based on freedom and enjoyment. The pattern for this was set by the king himself, known as “the merry monarch.” Most poems were produced at court by members of the nobility, such as the Earl of Dorset, who could express their opinions freely due to their wealth and the king's protection.

This period was defined by a rejection of all forms of control, featuring works that openly addressed sexuality and ironically criticized many aspects of society.

Sackville’s Critique of Charles II

Sackville refers to Charles II as “poor Rowley” in verse 5; the king was known by... Continue reading "Restoration Libertinism and Political Satire in Sackville" »

This analysis delves into Charles Sackville, Earl of Dorset's poem, "My Opinion," penned around 1681. The poem offers a sharp commentary on the tumultuous succession conflict that marked the final years of Charles II's reign in England.

Historical Context: Charles II and the Restoration Era

Charles II's Reign and Early Restoration

Charles II reigned in England from 1661 to 1685. His early life included a period of exile when England was a republic under Cromwell's regime, the Commonwealth, following the execution of Charles I at the end of the English Civil War. This restrictive regime led to widespread discontent. In 1659, soon after Cromwell's death, the English people compelled his son and successor, Richard, to abdicate and recalled Charles... Continue reading "Charles Sackville's 'My Opinion': Restoration Political Satire" »