Achieving Media Exposure for Your Events
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Maximizing Media Exposure for Your Events
Planning a Successful Media Event
One of the easiest ways to receive free media exposure is through well-planned media events. Consider the following steps:
- Select the time of day carefully: Journalists work to deadlines. If they attend your event at 5:00 PM on a Thursday, coverage may not appear until Saturday.
- Optimal timing for immediate coverage: Any time from 9:30 AM is ideal for same-day coverage on TV or Radio, or for the following day in print media.
- Best times for weekly/monthly publications: Lunchtime, afternoon, or early evening are good for publications with longer lead times.
- Prepare comprehensive handout materials: Ensure you have enough press kits and other relevant information for everyone