International Marketing: Key Concepts and Practices
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Defining International Marketing
International Marketing can be defined as the tasks involved when a company introduces a product into a foreign market. It includes the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
The Role of an International Marketer
The work of an international marketer is mainly concerned with:
a) Adapting the marketing mix to enter a market in another country.
Controllable Factors in International Marketing
Controllable factors in international marketing are:
c) Promotion and Price.
Understanding Ethnocentrism
Ethnocentrism can simply be defined as:
d) The notion that people
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