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International Marketing: Key Concepts and Practices

Classified in Economy

Written on in English with a size of 4.09 KB

Defining International Marketing

International Marketing can be defined as the tasks involved when a company introduces a product into a foreign market. It includes the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

The Role of an International Marketer

The work of an international marketer is mainly concerned with:

a) Adapting the marketing mix to enter a market in another country.

Controllable Factors in International Marketing

Controllable factors in international marketing are:

c) Promotion and Price.

Understanding Ethnocentrism

Ethnocentrism can simply be defined as:

d) The notion that people

... Continue reading "International Marketing: Key Concepts and Practices" »

Human performance

Classified in Medicine & Health

Written on in English with a size of 2.83 KB

issues(problemes): performance(rendiment), assessment(avaluacio), rehydratation strategies, sex, sweating rate. -- increase risk: initiate dehyated, multiple training, diuretics

Cause: Hyponatremia(< ~130mmol/L): EAH headache, nausea, dizziness, and muscle weakness, Encephalopathy, pulmonary edema and Overdrinking
Effect in exercise: endurance performance (rendiment de la resistencia), cardiovascular, termoregulacio, menys intensitat muscle strength, power
Termoregulacio: hypetermia incrementa dehidratacio i viceversa. (augment Tºc of the body and low body water content) -- causa: augment limit suduracio i vasodilatacio cutanea, menys sour xq menys volum circular i aclimatitzacio. Begudes refrescants. Osmolarity, isotonic hypovolumia
Decreased
... Continue reading "Human performance " »

Irregular Verbs in English with Spanish Translation

Classified in English

Written on in English with a size of 2.63 KB

INFINITIVE

PAST PAST PARTICIPLE SPANISH

BE/AM,ARE,ISWAS/WERE BEEN SER/ESTAR

BEAT BEAT BEATEN GOLPEAR

BECOME BECAME BECOME LLEGAR A SER

BEGIN BEGAN BEGUN EMPEZAR

BITE BIT BITTEN MORDER

BLOW BLEW BLOWN SOPLAR

BREAK BROKE BROKEN ROMPER

BRING BROUGHT BROUGHT LLEVAR

BUILD BUILT BUILT EDIFICAR

BUY BOUGHT BOUGHT COMPRAR

CATCH CAUGHT CAUGHT CACHAR/ATRAPAR

COME CAME COME VENIR

COST COST COST COSTAR

CUT CUT CUT CORTAR

CHOOSEE CHOSE CHOSEN ELEGIR

DO(DOES) DID DONE HACER

DRAW DREW DRAWN DIBUJAR

DRINK DRANK DRUNK BEBER

DRIVE DROVE DRIVEN CONDUCIR

EAT ATE EATEN COMER

FALL FELL FALLEN CAER

FEED FED FED ALIMENTAR

FEEL FELT FELT SENTIR

FIGHT FOUGHT FOUGHT LUCHAR

FIND FOUND FOUND FOUND ENCONTRAR

FLY FLEW FLOWN VOLAR

FORGET FORGOT FORGOTTEN OLVIDAR

FORGIVE FORGAVE FORGIVEN PERDONAR

GET GOT

... Continue reading "Irregular Verbs in English with Spanish Translation" »

Exercise Physiology: Antioxidants, Fatigue, and Body Composition

Classified in Biology

Written on in English with a size of 8.38 KB

Antioxidants and Exercise

Key antioxidants include Vitamin C, Vitamin E, Carotenoids, Glutathione (GSH), and Coenzyme Q10 (Q10).

Enzymatic Antioxidant Systems

  • Superoxide Dismutase (SOD)
  • Catalase
  • Glutathione Peroxidase

Functions of Antioxidants

  • Neutralize free radicals by donating electrons (e-) and hydrogen ions (H+).
  • Decrease lipid peroxidation both at rest and after exercise.
  • Note: Supplementation may not necessarily decrease overall oxidative stress markers.
  • Note: Vitamin E supplementation does not appear to decrease neutrophil count after exercise.

Benefits and Roles of Oxidative Species

  • Reactive Oxygen Species (ROS) and Reactive Nitrogen Species (RNS) are important for cellular development, function, and as stimuli (cellular messaging) – involved
... Continue reading "Exercise Physiology: Antioxidants, Fatigue, and Body Composition" »

Crafting Effective Apology Letters and Emails

Classified in Medicine & Health

Written on in English with a size of 4.77 KB

In professional and personal contexts, knowing how to write a sincere and effective apology is crucial. This document outlines key elements and provides an example to help you master the art of apology communication.

Key Elements of an Apology Letter or Email

A well-structured apology addresses the issue clearly, expresses genuine regret, explains the situation, outlines corrective actions, and offers appropriate compensation or goodwill gestures.

Introduction: Acknowledging the Issue

  • Thank you for your letter...
  • I was sorry to hear that...
  • Thank you for bringing this matter to our attention.

Apology: Expressing Regret

  • I can only apologize for...
  • Please accept my sincere apologies (for...).
  • We apologize for any inconvenience caused / for the inconvenience.
... Continue reading "Crafting Effective Apology Letters and Emails" »

Mastering English Grammar: Key Concepts and Examples

Classified in English

Written on in English with a size of 4.08 KB

Have/Get Something Done: Subject + have/get (in the appropriate tense) + object + past participle
Should Have Done: (have + past participle) It’s raining; I should have taken an umbrella.
The guest is very angry; the receptionist should have apologized.
The chambermaid shouldn’t have left the door unlocked.
The travel agent shouldn’t have recommended that package tour.
Should have been + past participle
The shuttle bus should have been repaired.
The carpet should have been vacuumed.
Linking Words
But (“pero”): The weather was awful, but the tourists went to the beach.
Although, Though, and Even Though: Although/Though the weather was awful, the tourists went to the beach.
The weather was awful. The tourists went to the beach, though.
Even though
... Continue reading "Mastering English Grammar: Key Concepts and Examples" »

Practical English for Travel & Daily Communication

Classified in English

Written on in English with a size of 3.89 KB

Making Recommendations and Suggestions

To recommend or suggest something, you can use the structure: I (would/may/might/can) + recommend/suggest + noun (or phrasal noun) / -ing form.

Examples of Recommendations:

  • I recommend/suggest going to the Italian restaurant on the corner. They say the food's delicious.
  • Why don't you try taking the sightseeing bus? You'll see the most important sites.
  • How about hiring a bicycle? It's great fun.
  • What about going for a walk around the old part of the town?
  • Have you thought of renting a car? You can see more like that.

Giving Directions

Here are common phrases used when giving or asking for directions:

  • Turn right (at…) / Turn left (at…)
  • Take the first street on your right.
  • Take the second turning on the left.
  • Go straight
... Continue reading "Practical English for Travel & Daily Communication" »

Communicative Competence in English: Acquisition, Learning, and Teaching Methods

Classified in Teaching & Education

Written on in English with a size of 5.21 KB

Communicative Competence in English

Acquisition, Learning, and Teaching Methods

Communicative competence is the main objective in English language learning. It involves developing several subcompetences:

  1. Linguistic: Understanding and using vocabulary, grammar, and syntax.
  2. Strategic: Using techniques to overcome language gaps and modify text for audience and purpose. Acquiring conversational fluency.
  3. Socio-linguistic: Having knowledge of the social rules of language, non-verbal behaviors, and cultural references.
  4. Discourse: Understanding how ideas are connected through patterns of organization, cohesive, and transitional devices.

Block of Contents

  1. Oral texts comprehension (Listening).
  2. Oral texts production, expression, and interaction (Speaking).
  3. Written
... Continue reading "Communicative Competence in English: Acquisition, Learning, and Teaching Methods" »

Syrian Refugee Crisis: Impact on Europe

Classified in Geography

Written on in English with a size of 2.43 KB

Refugee Movements: The Syrian Crisis

The Worst European Humanitarian Crisis Since WWII

The current situation of Syrian refugees is the worst European humanitarian crisis since World War II. Thousands of people are fleeing the war in the Middle East, crossing the Mediterranean Sea, and seeking refuge in Europe. Many have died trying to reach European shores, and those who have arrived now face a lack of aid from the EU.

The Origins of the Conflict

The conflict's origin can be traced back to the Arab Spring of 2010, when numerous conflicts erupted between populations and dictators in several countries. While Tunisia and Egypt saw changes in their governments, the dictators of Libya and Syria refused to relinquish power.

The Wars in Libya and Syria

This... Continue reading "Syrian Refugee Crisis: Impact on Europe" »

Cell Biology: Actin, Myosin, and Microtubules

Classified in Biology

Written on in English with a size of 2.52 KB

Polymerization –plus and minus ends of actin, Kd, critical concentration, phases of growth of polymers (lag, growth, and steady-state), nucleating factors, why growth occurs preferentially at plus end.

a.High Kd and Cc= ADP + Factin lower affinity actin so dissociate

b.Lower kd and Cc= Gactin/Factin + ATP higher affinity actin so dissociate

c.Profilin and thymosin: Profilin binds to (-) end = plus end grow fast

d.Thymosin buffer + actin monomer = prevent polymerization or ATP hydrolysis.

e.Actin monomer (is above Kd) & regulates actin filament assembly.

Arp2/3 comples to make a seed (nucleate) acting growth. Can create tree-like web

Myosin II structure: motor protein makes force in skeletal contraction muscles.

a.Heavy chain with NT head (ATPase... Continue reading "Cell Biology: Actin, Myosin, and Microtubules" »