Effective Strategies for Content Marketing and Influencer Engagement
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Calendar-based: When your plan matches your calendar. For example, you start in January, aim to complete your vision in February, establish your goals in March, etc. The deadlines are important, but you can be more flexible.
Theme-based: This is used when your strategy has specific themes that would be logical to deliver together. For example, a new training program and online chat technology.
Business-based: Aligning your strategic plan with the overall business goals.
SMART:
- Specific: It should be clear what needs to be achieved for the action plan to be met.
- Measurable: A clear measure so that everyone involved knows when the plan has to be done.
- Attainable: Setting action plans that are realistic.
- Relevant: The action plan has to be relevant to