Notes, summaries, assignments, exams, and problems for Spanish

Brand Strategies

If a single product is damaged, the entire brand image can be affected. Brand strategy is usually used for similar products.

Multiple Brands

• Individual brand strategy: Using a different name for each product.
• Product line brand strategy: Using the same name for products that have a relationship with each other.
• Second brand strategy: Used by companies that have other, more prestigious brands in the market. Objective: To cover a larger market segment.

Distributor Brands

These are brands manufactured by a specific industry and offered to the consumer under the name or brand of the distributor or retailer, who will be the one to carry out all promotional and communication activities regarding them.

Product Life Cycle

Products have a life... Continue reading "Brand Strategies and Product Life Cycle: Pricing Techniques" »

English Article Usage Rules

The Article "The"

Use "The":

• When there is only one of something in existence.
• When we have mentioned a person or thing before.
• When it is clear who or what we are referring to.
• With superlative adjectives.
• With some adjectives.
• With some countries, before national groups, before nationalities ending in –sc, -ch.
• With plural names of countries, rivers, seas, oceans, etc.
• With musical instruments, newspapers, inventions, and parts of the body after a preposition.

The Articles "A/An"

Use "A/An":

• Before single countable nouns when we talk about a thing or person (or professions).
• Before some non-serious illnesses.
• Before certain fixed expressions.
• With expressions of quantity.

No Article (–)

Use No Article (–):

• Before plural, countable

Essential English Questions for Personal Data

Basic Personal Information

• What is your name?
• What is your last name?
• What is your ID Card Number?
• What is your nationality?
• Where are you from? (Example Answer: I am from Chile.)
• What is your telephone number?
• What is your address?
• Where do you live?

How to state your address:

• I live at (complete address)
• I live in (city or district)
• I live on (street or avenue)

• How old are you?
• What is your marital status? (Options: Married, Separated, Divorced, Widowed, Single)
• Are you married?
• What is your profession / occupation?
• What do you do?

Mastering the Verb "To Be" and Possessives

Conjugation of "To Be"

• I = AM
• HE, SHE, IT = IS
• WE, YOU, THEY = ARE

Possessive Adjectives

• I = MY
• YOU (Singular) = YOUR
• HE = HIS
• SHE = HER
• IT = ITS
• WE =