The Rise of E-commerce in Spain
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E-commerce Gaining Traction
For a country such as Spain, where e-commerce is not as widespread as it is in the United Kingdom or France, it comes as proof that this alternative is beginning to take hold. In London or Paris, for example, an increase of 30% in online shopping is expected with respect to last year.
Online Toy Sales Surge
In the case of toys, the online channel is safe and curiosity-proof. Toy sales through this channel increased by 60% last year and it is expected that this year they will continue to rise. Deloitte's Christmas thermometer confirms this tendency: 25% of the sales budget during these dates will be spent through online channels, which is 10% more than last year.
Advantages of Online Shopping
There is a series of factors... Continue reading "The Rise of E-commerce in Spain" »