Macro Environmental Analysis: Factors Affecting Business and Marketing
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SET 2B) Macro Environmental Analysis
Demographic Environment: Factors relating to population, such as size, growth rate, age distribution, religious composition, and literacy levels, and aspects like composition of workforce, household patterns, regional characteristics, population shifts, etc., need to be studied as they are all part of the demographic environment.
Economic Environment: The economic environment determines the strength and size of the market. The purchasing power in an economy depends on current income, prices, savings, circulation of money, debt, and credit availability.
Government Environment: Business is highly guided and controlled by government policies. Hence, the type of government running a country is a powerful influence... Continue reading "Macro Environmental Analysis: Factors Affecting Business and Marketing" »