Festinger's Cognitive Dissonance Theory Explained
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Festinger's Theory of Cognitive Dissonance
Relations between beliefs are determined more by the expectations of the person than by their objective or logical relationships. Re-establishing consistency between attitudes or beliefs is generated automatically, and its achievement is gratifying.
Factors Determining Dissonance Magnitude
The magnitude of the dissonance caused by inconsistencies depends on two factors:
- The importance the elements have for the subject.
- The number of dissonant elements and the similarity between them.
Strategies to Reduce Dissonance
There are several strategies one can employ to reduce dissonance:
- Edit: Modify one of the elements so that the relationship between beliefs becomes consistent.
- Place: Introduce new cognitions in