Research Methodologies: Qualitative, Quantitative, and Mixed Approaches
Classified in Psychology and Sociology
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Nature of the Information Used
Research Approaches
- Qualitative Studies: Focus on internal aspects (attitudes, "why?"). Uses small samples and methods like focus groups.
- Quantitative Studies: Focus on numerical analysis ("how much?", "where?"). Uses statistical precision and larger samples.
- Mixed Studies: A combination of both approaches.
Research by Role
- Descriptive Research: Provides broad information; often the starting point.
- Exploratory Research: Identifies problems or opportunities and tests hypotheses.
- Explanatory Research: Detects cause-and-effect relationships between variables.
- Predictive Research: Quantitative estimation of magnitudes over time (e.g., demand, prices).
- Control Research: Analyzes the results of decisions already made.