Understanding Experimental Designs: Lab, Field, and Survey Methods
Classified in Psychology and Sociology
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Jackson and Cox's Three Experimental Designs
Jackson and Cox describe three primary types of experimental designs:
Lab Experiments
Lab experiments are designed to manipulate both the social networks within which exchanges will be undertaken, as well as the form of social exchange.
Strengths:
- Manipulation of independent variables indicates cause-and-effect relationships.
- Increased control and accurate measurement.
- Standardized procedures allow for replication.
Weaknesses:
- Total control over all variables is not possible.
- Artificial conditions may produce unnatural behavior that lacks ecological validity.
- Results are likely to be biased by sampling, demand characteristics, and experimenter expectancy.
- May raise ethical concerns, such as deception.
Field Experiments
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