Notes, summaries, assignments, exams, and problems for Psychology and Sociology

Building Rapport: The Pairing Process

Pairing is the process of developing or building a strong rapport with a child. It involves associating yourself with existing reinforcers, so the child perceives you as a source of fun and positive experiences, rather than work or demands.

When Pairing Begins

Pairing should commence during the very first interaction between the therapist and the child.

Preparing for Pairing

Before initiating the pairing process, the therapist must have a minimum of five highly preferred items or activities that the child genuinely enjoys. These items will be crucial for establishing positive associations.

How to Conduct Pairing Effectively

• When the child enters the therapy room, ensure they can see the preferred items/activities,

Understanding Sensation and Perception in Marketing

Sensation and Perception Defined

• Sensation is the immediate response of our sensory receptors (eyes, ears, nose, mouth, and fingers) to basic stimuli (light, color, sound, odor, and texture).
• Perception is the process by which sensations are selected, organized, and interpreted.

The Role of Sensory Marketing

Sensory marketing means that companies pay extra attention to how our sensations affect our product experiences. Marketers recognize that our senses help us to decide which products appeal to us.

Sensory Thresholds in Consumer Behavior

Have you ever blown a dog whistle and watched your pooch respond to a sound you cannot hear? You won’t be surprised to learn that there are some stimuli that... Continue reading "Consumer Perception and Sensory Marketing Strategies" »

Hypothalamus: Location and Function

The hypothalamus is located below the thalamus and directly above the brain stem. It forms the anterior part of the diencephalon. All vertebrate brains contain a hypothalamus. In humans, it is roughly the size of an almond and controls certain metabolic processes and other activities of the Autonomic Nervous System.

Classical and Operant Conditioning

These are two fundamental processes in behavioral psychology:

• Classical Conditioning: A process that involves creating an association between a naturally existing stimulus (unconditioned stimulus) and a previously neutral one (conditioned stimulus).
• Operant Conditioning: Utilizes reinforcement and punishment to create associations between behaviors and the consequences

●Erikson’s Psychosocial Theory

Erikson proposed eight stages of development

A period of life that is characterized by a specific underlying Organization

These stages follow the epigenetic principle

Biological plan for growth allows each function to emerge systematically Until the individual has fully developed

1-Oral-sensory Infant 18 months (Basic trust vs mistrust)

2-Muscular-anal 18 months- 3 years (Autonomy vs shame, Doubt)

3-Locomotor-genital 3-5 (Initiative vs guilt)

4-Latency 5-13(Industry vs inferiority)

5-Puberty and adolescence 13-21 (Identity vs Role confusion)

6-Young adulthood 21-39(Intimacy vs Isolation)

7-Adulthood 40-65 (Generativity vs Stagnation)

8-Maturity 65-older(Ego integrity vs Despair)

●Freud’s Psychosexual Stages of Development

Oral... Continue reading "Born of affection" »

Ethics

Ethics refer to the study of moral principles or values that determine whether actions are right or wrong and outcomes are good or bad.

Three Ethical Principles

Utilitarianism: Greatest good for the greatest number of people

Individual Rights: Fundamental entitlements in society

Distributive Justice: People who are similar should receive similar benefits

Influences on Ethical Conduct

• Moral intensity

• degree that issue demands ethical principles

• Ethical sensitivity

• ability to recognize the presence and determine the relative importance of an ethical issue

• Situational influences

• competitive pressures and other conditions affect ethical behavior

Four Factors that Directly Influence Individual Behavior and Performance (MARS)

Motivation:

• Internal

Caregiver Sensitivity

Caregiver sensitivity is the extent to which a parent responds to a child's signals appropriately and promptly, is positively involved during interactions, and provides a secure base for exploration.

Emotional Development

Emotions are key to understanding a child's interpretation of a situation.

Emotional Regulation

The ability to regulate emotions is crucial for healthy development.

Temperament

Temperament styles include easy, slow to warm up, and difficult.

Emotions in Communication

Emotions act as a two-way channel for adult-infant communication, establishing intersubjectivity through social referencing.

Empathic Attunement

Attunement describes how reactive a person is to another's emotional needs and moods. A well-attuned person... Continue reading "Child Development: Emotional Growth and Caregiver Sensitivity" »

Competència

Horrocks, 1987: «the speaker's internalised knowledge of his language, his tacit or unconscious knowledge of the system of rules and principles which underlies his capacity to speak and understand the language of his speech community» La projecció, de nou. (Chomsky, 1969): «the child constructs this ideal theory without explicit instruction, [...] he acquires this knowledge at a time when he is not capable of complex intellectual achievements in many other domains, and [...] this achievement is relatively independent of intelligence or the particular course of experience.

Language Acquisition Device

Chomsky, 1965: «This device takes as input the kind of data used by the child who acquires the language and gives as output the... Continue reading "Language Acquisition and Development: Theories and Competence" »

Quantitative and Qualitative Research

Quantitative Research

Studies employing quantitative methods are often statistically sophisticated.

Qualitative Research

Qualitative research studies prioritize interpretive observation.

Sociological Paradigms

Symbolic Interactionism

This paradigm emphasizes interaction and meaning as central to society. It assumes that meanings are not inherent but are created through interaction.

Conflict Theory

This paradigm posits social conflict as the basis of society and social change. It emphasizes a materialistic view of society, a critical view of the status quo, and a dynamic model of historical change. This perspective highlights the role of power and coercion in producing social order.

Structural Functionalism

This paradigm... Continue reading "Key Concepts in Sociology: A Comprehensive Overview" »

Consciousness: the subjective awareness of internal and external events

Communication Across Cultures is Necessary due to:

1- outsourcing 2- offshoring  3- Global supply chains

High Context Cultures

q1- Place high value on relationships

qFavor indirect communication

qAssign meaning to shared history, nonverbal signals, and the Context of the message

Multicultural Communication Guidelines

qUnderstand how your own culture shapes your beliefs, values, and Behaviors.

qLearn about other cultures while keeping an open mind and Respecting differences.

qAdapt to variations in cultural communication patterns.

qOvercome language barriers.