Social Psychology: Attitudes, Prejudice, Compliance, and Social Behavior
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Social Psychology: Attitudes, Prejudice, and Discrimination
Attitudes & Behavior: Attitudes affect interpretations of everyday events. An attitude is an overall evaluation of some aspects of the world.
Types of Attitudes
- Affective: Refers to your feelings about people, issues, and objects
- Behavioral: Refers to your predisposition to act in a particular way towards people, on an issue, or object
- Cognitive: Refers to what you believe or know about people, issues, or objects
Persuasion
Persuasion attempts to change people's attitudes in the hope of changing behavior. Attitudes can change based on experience or additional information. Persuasion can be achieved by two routes:
- Central: Paying close attention to the content of the argument
- Peripheral: