Product Strategy and Development Lifecycle Management
Classified in Other subjects
Written on in
English with a size of 2.62 KB
Product Strategy Options
- Differentiation: Shouldice Hospital
- Low Cost: Taco Bell
- Rapid Response: Toyota
Product Life Cycles
Introduction: Fine Tuning
Focus on research, product development, process modification, and supplier development.
Growth
Product design begins to stabilize; effective forecasting of capacity becomes necessary.
Maturity
Competitors are established; high-volume, innovative production may be needed; improved cost control is essential.
Decline
Unless the product makes a special contribution to the organization, you must plan to terminate the offering.
Product by Value Analysis
Lists products in descending order of their individual dollar contribution to the firm.
New Product Opportunities
- Understanding the customer
- Economic change
- Sociological