Ornamental Horticulture Marketing and Production Strategies
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Marketing Schemes in Ornamental Horticulture
- Formal Marketing Schemes: A government body regulates the price and production supply.
- Contractual Arrangements: Cooperatives obtain the best prices for products through pooling and selling to larger groups.
- Auctions: United Flower Growers sells products pre-wholesale to floral wholesalers via Dutch auctions.
- Direct Marketing:
- Wholesale: Direct to retailers, local farmers' markets, restaurants, contract growing, and chain stores.
- Retail: Direct to consumers via roadside stands, "pick your own" programs, subscriptions, and e-commerce.
Current Trends in the Ornamental Market
Key market drivers include the rise of indoor houseplants, apartment living, the Millennial and Gen Z demographics, and the gift market.... Continue reading "Ornamental Horticulture Marketing and Production Strategies" »