Effective Distribution and Customer Loyalty Strategies
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Distribution Strategies and Objectives
Distribution is one of the decision variables. We choose k as points to get to our goals, which are Market Development Objectives (MDOs).
Distribution Objectives
- MDO Coverage Target: Percentage of points that are k recommended in that MDO.
- Control Program: We choose those k in the k channels that have some control. Let us cooperate. Franchises.
- Minimize the Cost of Distribution
Factors Determining the Choice of K Channel
- Consumer Features: Habits, etc.
- Product Features: The product determines the channel.
- Company Characteristics: Dimension, productive capacity.
- Characteristics of the Distribution: Standards, current legislation.
- Environmental Characteristics: K variables cause changes or trends.
Distribution Strategies
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