Essential Management Concepts: Decision Making & Structure
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Decision-Making Conditions
Certainty
Certainty means that all the information the decision maker needs is fully available.
Risk
Risk means that a decision has clear-cut goals and that good information is available, but the future outcomes associated with each alternative are subject to some chance of loss or failure. However, enough information is available to estimate the probability of a successful outcome versus failure.
Uncertainty
Uncertainty means that managers know which goals they wish to achieve, but information about alternatives and future events is incomplete. Factors that may affect a decision, such as price, production costs, volume, or future interest rates, are difficult to analyze and predict. Managers may have to make assumptions... Continue reading "Essential Management Concepts: Decision Making & Structure" »