Notes, summaries, assignments, exams, and problems for Other subjects

1. Marketing Objectives

Ideal marketing objectives must be SMART: Specific, Measurable, Achievable, Relevant, Time-bound.

2. Types of Marketing Data

2a) Primary Data

Information developed by the researcher for a specific project.

2b) Secondary Data

Information that has previously been gathered by the company or other researchers: public and private or internal information.

3. Deontology Market Research Code

Designed by ESOMAR and ICC to set essential standards of ethical and professional conduct. Researchers must ensure that personal data is fully protected when publishing findings, and maintain professional responsibility.

3a) ICC (International Chamber of Commerce)

World's largest business organization with 6.5 million members in more than 130 countries.... Continue reading "A Comprehensive Guide to Market Research Techniques and Methodologies" »

WHAT SUPERCONSUMERS Fancy

Having fun, reviewing things with their friends, receiving relevant information, getting in touch, having thrills, and above all…

NOT WASTING TIME

Therefore, conventional advertising is not always among their priorities.

SUPERCONSUMERS Are Not to Be Found

THEY need to be met with an appealing plan, so they realize that they fancy staying a bit longer with us, with the brands they LOVE

THE BRAND LOVE CURVE:

INDIFFERENT – LIKE IT - LOVE IT - MY BRAND

SUPERCONSUMERS

If the plan interests them, they will come, and if they have fun, they will become our best ally and will come back with their friends. For this new AUDIENCE let’s find NEW SPACES AND TIMES

Ideas That Go Beyond Pre-Existing Media

If the idea does not adapt to conventional... Continue reading "Understanding Superconsumers and Media Planning" »

Operations Management (OPM)

OPM focuses on managing resources to produce and deliver products and services efficiently and effectively. It encompasses the design and management of products, processes, and services, including sourcing, production, distribution, and after-sales. This involves the design, operation, and improvement of systems that create and deliver a firm's primary products and services.

Supply Chain Management (SCM)

SCM is the cross-department and cross-enterprise integration and coordination of material, information, and financial flows. It aims to optimize supply chain resources throughout the entire value chain, from raw material suppliers to customers. SCM is a collaborative philosophy employing methods and tools to integrate... Continue reading "Operations Management and Supply Chain Management" »

Understanding the Core Functions of Management

Planning

Planning is the basic function of management. It deals with chalking out a future course of action and deciding in advance the most appropriate course of action for the achievement of predetermined goals. According to Koontz, "Planning is deciding in advance - what to do, when to do, and how to do. It bridges the gap from where we are and where we want to be." A plan is a future course of action. It is an exercise in problem-solving and decision-making. Planning is the determination of courses of action to achieve desired goals.

Organizing

Organizing is the process of bringing together physical, financial, and human resources and developing productive relationships among them for the achievement... Continue reading "Essential Management Functions for Business Success" »

Week 8: Discourse Analysis and Qualitative Reporting

Discourse Analysis

Discourse analysis is an umbrella term that borrows from all the other methods of analysis presented before.

It is useful when the research uses texts that are reproducing the social order. Critically question what this social order consists of and who benefits from it (injustice or problems). Keep an eye out for what is not included in the text.

Discourse: A particular way of thinking about a topic.

How to do Discourse Analysis:

Close reading and analysis of the text:

• Semantic layer (the meaning of words, phrases, etc., but also the use of figures of speech such as metaphors or personifications).
• Syntactic layer (structure of sentences and phrases) / argumentative layer (arguments

How the Design of Buildings Can Enhance Public Spaces

Get the Rhythm Right

Reach Out to the Street

Be a Good Neighbor

Strengthen Local Identity

Keep it Rich from Near and Afar

How Urban Design Can Support Safety

Ensure Natural Surveillance and Human Presence

Make Buildings Open to the Public Realm

Put 'Eyes on Streets' and Minimize Exposed Blank Facades

Mix Uses, Particularly at Ground Level, to Add Vitality at Different Times

Design an Integrated Network of Streets, Rather than Vulnerable Cul-de-Sacs

Minimize Conflict

Provide Safe Routes for Walking and Cycling

Design-in Territoriality and Community Involvement

Foster a Sense of Ownership, Mutual Protection, and Belonging

The Three-Tier Planning System in Hong Kong

The three-tier planning system in Hong Kong... Continue reading "Urban Planning and Design: Enhancing Public Spaces and Safety" »

Classical Conditioning Terms

International Crisis Management

Risk Assessment

Conduct a comprehensive risk assessment to identify potential crises that could impact your organization's international operations. Analyze political, economic, social, technological, and legal factors in your countries or regions of operation.

Crisis Response Team

Establish a dedicated crisis response team with members from different departments who have the expertise and authority to make critical decisions during a crisis. Clearly define roles, responsibilities, and communication channels within the team.

Communication Strategy

Develop a robust communication strategy for internal and external stakeholders. Establish a clear chain of command for key messages, prepare spokespersons for media interactions,... Continue reading "International Crisis Management Strategies" »

Maritime and Marine Terminology

Polluter: A vessel emitting harmful substances into the air or spilling oil into the sea.

Proceed (to): To sail or head for a certain position or to continue the voyage.

PA-system (Public Address System): Loudspeakers in the vessel's cabins, mess rooms, etc., and on deck via which important information can be broadcast from a central point, mostly from the navigation bridge.

RCC (Rescue Coordination Centre): Land-based authority conducting and coordinating search and rescue operations in a designated area.

Receiving Point: A mark or place at which a vessel comes under obligatory entry, transit, or escort procedure.

Reference Line: A fictive line displayed on the radar screen separating the fairway for inbound and outbound... Continue reading "Maritime and Marine Terminology: A Comprehensive Glossary" »

Why Online Shopping Is the Superior Way to Shop

In the modern age of convenience and technology, online shopping has become an increasingly popular way to shop. It stands out as the best method for several compelling reasons:

• Vast Selection: The array of products available at our fingertips is unparalleled. Whether you're looking for the latest fashion trends, rare collectibles, or everyday essentials, online stores offer a seemingly endless selection.
• Effortless Comparison: The ease of comparison shopping allows consumers to find the best deals and prices, often with just a few clicks. This not only saves money but also significant time and effort.
• Unmatched Convenience: Shopping from the comfort of your own home, avoiding crowded stores and long