Notes, summaries, assignments, exams, and problems for Other subjects

Marketing Communications

1. Target Audience

Who are they?

2. Communication Objectives

Awareness, knowledge, preference, satisfaction

3. Effective Communications

Advertising, publicity, sales promotion, personal selling.

Effective Advertising: 10 Rules

1. Consumer-oriented
2. One selling idea
3. Emphasizes the most persuasive idea
4. Presents a unique proposition
5. Involves the consumer
6. Credible
7. Simple and clear
8. Associates the selling idea with the brand name
9. Exploits the medium
10. Makes the sale

5 M's of Advertising

• Mission
• Money
• Message
• Media
• Measurement

Sponsorship

• Credibility (provides validity)
• Imitation
• Image
• Bonding (involvement of customers)
• Retention (enduring awareness and exposure)

General Marketing

• Mass audience through mass media
• Impersonal communications
• Promotional programs
• Incomplete

Functional vs. Non-Functional Requirements

Functional Requirements define functionality for users, using natural language.

Non-Functional Requirements define quality attributes such as:

• Usability
• Reliability
• Efficiency & Performance
• Hardware & Software Constraints

Requirements

Requirements state what software does, not how it does it; this avoids unnecessary constraints.

Design Patterns

A design pattern is a reusable solution to a recurring problem.

Types of Requirements

• Business Requirements: High-level, describe business objectives, and do not describe functionality.
• User Requirements: Describe the tasks users need to accomplish. Multiple user requirements may relate to one business requirement.
• Software Features: Groups of logically related functional

Effective Event Attendee Communication

Communication is an effective source of information and connection between event organizers and participants.

Types of Communication

• Initial Invitation: Usually the first communication, it will contain all details, values, propositions, and marketing messages to encourage registration.
• Follow-Up Marketing: Similar to the initial invitation but with a slightly different marketing message for those who did not respond the first time.
• Event Registration Confirmation: Sent to assure attendees that their registration has been received and processed correctly.
• Regret Message to Decline: Increases the positive perception of the event and helps forge stronger relationships even with those who cannot attend.
• Event Reminder:

2.1) compute d magnitude of d 4ced response 4 d 2 cases ω = 2.1 rad>s &
ω = 2.5 rad>sec

2.2) compute d 2tal response of d system if d driving frequency is 2.5 rad>s & d
initial position & velocity r both zero

2.3)compute d response of a spring–mass system modeled by equ8on (2.2) 2 a 4ce of
magnitude 23 n,driving frequency of twice d natural frequency
2.5)calcul8 d natural frequency & d driving frequency of d system.

2.6)an airplane wing modeled as a spring–mass system with natural frequency 40 hz is driven harmonically by d rot8on of its engines @ 39.9 hz

2.7)compute d 2tal response of a spring–mass system with d following values: k 1000 n>m,m = 10 kg

2.8)compute d 2tal response of a spring–mass system with d following... Continue reading "Analysis of Spring-Mass Systems and Damping Effects" »

1. Work in Progress and Lead Time

   As Work in Progress (WIP) increases, the lead time increases.

2. Kanban Board Basics

   A Kanban board includes at least the tasks to do and work limits in each phase.

3. Starting with Kanban Practices

   Among the 6 Kanban practices, it is best to start from: visualizing the work and limiting the work in progress.

4. Agile Project Management Focus

   Agile project management gives more importance to: individuals and interactions over processes and tools.

5. Product Backlog Prioritization

   The person responsible for prioritizing the product backlog is the Product Owner.

6. Product Backlog Refinement Objective

   The Product Backlog refinement meeting objective is best described as: decomposing large functionalities into smaller ones, such as user stories,

Wheelchair: a chair with wheels in which someone can sit and move around.

Scalpel: a small sharp-pointed knife used in surgery.

Probe: an instrument used to explore inside a cavity or wound.

Forceps: a surgical instrument with handles like a pair of scissors, made in different sizes and with differently shaped ends, used for holding and pulling.

Curette: a surgical instrument like a long thin spoon, used for scraping the inside of an organ.

Pipette: a thin glass tube used for taking and measuring samples of liquid.

Tourniquet: an instrument or tight bandage wrapped around a limb to constrict an artery, reducing the flow of blood and stopping bleeding from a wound.

Hook: a surgical instrument with a bent end used for holding structures apart in operations.

Accuracy and Fluency

Accuracy

Accuracy refers to the ability to speak or write without making mistakes, ensuring correct grammar and vocabulary. In accuracy-focused activities, teachers provide corrections to help students understand their errors.

Fluency

Fluency is the ability to produce rapid, flowing, natural speech, though it may not always be grammatically correct. Fluency activities prioritize communication over perfect accuracy.

Teaching and Learning Processes

Action Research

Action research involves teachers experimenting with new methods and studying the results to determine their effectiveness.

Acquisition

Acquisition is the subconscious process of learning a language without explicit awareness, similar to how children learn their first language.... Continue reading "Essential Terms for English Language Teaching" »

Lesson 1: Introduction to Marketing

• Nature of Marketing

  Emphasizes achieving corporate goals through meeting customer needs.

• Customer Value

  Focuses on the balance between benefits and sacrifices.

• Types of Value

  Differentiates between price, performance, emotional, and relational value.

• Customer Satisfaction and Loyalty

  Importance of exceeding customer expectations.

• Customer Relationship Management (CRM)

  Utilizing CRM systems for better customer interaction.

• Evolution of Marketing

  From product-focused to technology and humanity-focused approaches.

• Societal and Sustainable Marketing

  Marketing that improves consumer and societal well-being.

• Market Orientation

  The difference between market-oriented and internally oriented businesses.

Lesson 2: Marketing Planning

Clickstream

Definition

The sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. Click paths take call data and can match it to ad sources, keywords, and/or referring domains to capture data. Clickstream analysis is useful for web activity analysis, software testing, market research, and analyzing employee productivity.

Web Metrics

Visits/Sessions

Number of users who have visited your website during a set time. These visits can be new or returning visits.

Unique Visitors

Unique users are unique browsers that have accessed your site, identified by unique cookie IDs.

Page Views

Number of times pages have been viewed on a website.

Bounce Rate

A visitor enters the page and leaves from the same page without... Continue reading "Web Analytics and Digital Marketing Metrics" »