Notes, abstracts, papers, exams and problems of Other subjects

Clickstream

Definition

The sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. Click paths take call data and can match it to ad sources, keywords, and/or referring domains to capture data. Clickstream analysis is useful for web activity analysis, software testing, market research, and analyzing employee productivity.

Web Metrics

Visits/Sessions

Number of users who have visited your website during a set time. These visits can be new or returning visits.

Unique Visitors

Unique users are unique browsers that have accessed your site, identified by unique cookie IDs.

Page Views

Number of times pages have been viewed on a website.

Bounce Rate

A visitor enters the page and leaves from the same page without... Continue reading "Web Analytics and Digital Marketing Metrics" »

Cultural Factors in Global Marketing

The following statements highlight key aspects of cultural understanding in international business and marketing:

1. The cultural environment of a country is best defined by its citizens':
   • C) Attitudes, beliefs, and values.
2. If you have a friend from India who is a vegetarian:
   • A) "Vegetarian" represents a value, and the way they eat represents an attitude.
3. There is nothing inherently "good" or "bad" about any color:
   • D) Red color is highly preferred in many countries.
4. The use of this color dates back millennia:
   • C) Blue.
5. Cultural influences are also quite apparent in food preferences:
   • C) Italians perceived McDonald's products negatively at first.
6. While some food preferences remain deeply ingrained:
   • C) The growing number of

Tuckman's Stages of Team Development

3) Identify and define the stages of team development according to Bruce Tuckman.

Forming

The forming stage is a period of orientation and ice-breaking. Members get to know each other, determine what types of behaviors are appropriate within the group, identify what is expected of them, and become acquainted with each other’s task orientation.

Storming

In the storming stage, members show more of their personalities and become more assertive in establishing their roles. Conflict and disagreement often arise during the storming stage, as members jockey for position or form coalitions to promote their own perceptions of the team’s mission. Although it is necessary for this storming to occur, team members need... Continue reading "Tuckman's Stages of Team Development & Supply Chain Management's Impact" »

Marketing Manager Position in Norfolk

I am writing to express my interest in the Marketing Manager position advertised in Engine International on Wednesday, September 24th. I recently relocated to the Norfolk area and believe my qualifications align well with the requirements of this role.

As you will see from my enclosed resume, I have been working in the marketing field for two years, with a particular focus on promotions and market research within the building industry. Notably, during my time at Speedsure Ltd, I took full responsibility for a successful advertising campaign that increased our market share by a third during the last quarter of the summer of 2004.

Relocation and travel would not be an issue for me. My resume provides further... Continue reading "Job Application Letters: Examples and Best Practices" »

Phases in Web Creation

1. Stage 1: Conceptualization

(1) Project Definition:

• Gather as much information as possible to determine what you want (and don't want) for your site.
• Analyze websites you currently use, along with competitors' sites, and gather feedback from colleagues and business peers.
• Develop a solid understanding of the company that will own the site.
• Define the website's purpose, goals, target audience, and content.

(2) Project Scope:

• Create a well-defined project scope plan outlining specific activities, deliverables, and timelines to set clear expectations.

Gantt Chart:

• One of the most common ways to track web projects.
• Outlines major activities, associated tasks, and start and end dates.
• Provides a visual reference for the team.
• Creates

Project Management Fundamentals

Key Concepts and Definitions

1. A project is: An undertaking with a specific time frame and well-defined objectives that utilizes various resources.
2. Project Management System definition: Procedures, tools, techniques, and methodologies used in managing a project.
3. Project Definition: An initiative that has a specific purpose, specific results, a start and end date, and is temporary.
4. Do-Check-Act cycle is similar to: The Project Management life cycle.

Organizational Structures and Roles

5. Last year there was another similar project: Obtain historical records and guidance from the Project Management Office (PMO).
6. Company is a strong Matrix, PM concern: Experiencing delays in career advancement due to absence in the department.

Strategy Formulation Process

Stage 1: Identify Company Mission and Goals

Define the business and its main objectives.

Ex: Company activities.

Stage 2: Identify Core Competency and Value-Creating Activities

Analyze the company's unique abilities and activities.

Stage 3: Formulate Strategies

Select a multinational or global strategy. Formulate corporate and business-level strategies.

Levels of Company Strategy

CHARTDPTS

1. Growth Strategy: Designed to increase the scale or scope of a corporation's operations.
   • Methods: Mergers and Acquisitions, Growth, Joint Ventures, Strategic Alliances.
   • Example: Tesla
2. Retrenchment Strategy: Designed to reduce the scale or scope of a corporation's business.
   • Example: PRISA
3. Stability Strategy: Designed to guard against change and

Project

A project is an interrelated set of activities with a definite starting and ending point, which results in a unique outcome from a specific allocation of resources.

Goals

The three main goals are:

• Complete the project on time
• Do not exceed the budget
• Meet the specifications to the satisfaction of the customer

Project Objective Statement

The project objective statement defines the time frame and allocated resources for a project.

Scope

The scope is the statement of project objectives that shows the desired project outcomes, time frame, and resources.

Project Organization

Project organization involves understanding the project's structure and how people work together.

Project Life Cycle

The project life cycle consists of four phases:

1. Definition
2. Planning
3. Execution
4. Close

Two Stroke Engine (DIFERENCIES)

1.It has one revolution of crankshaftwithin one power stroke.

2.It can generate high torque compare to 4 strokes engine.

3.It used port to inlet and outlet of fuel.

4.Easy lubrication due to lubrication oilmix with the fuel.

Four Stroke Engine

1.It has two revolution of crankshaft between one power strokes.

2.It generates less torque due to 2 revolution of crankshaft between one power strokes.

3.It used valve to inlet and outlet.

4.Comparatively complicated lubrication.