Greiner's Growth Model: Managing Organizational Evolution
Greiner's Growth Model: How Companies Evolve
The Greiner Growth Model explains how companies evolve as they grow through various stages of development.
Stage 1: Growth Through Creativity
This stage represents the startup and early growth phase. It is characterized by strong innovation, where founders and entrepreneurs make most of the decisions. Communication is informal, the structure is flexible, and there is very little bureaucracy.
Focus: Developing the product, finding customers, and surviving in the market.
Leadership Crisis: As the company grows and the number of employees increases, operations become more complex. The founders cannot manage everything; they may be great innovators but poor managers. The company eventually needs professional...