Mastering the 7 Ps of Service Marketing Mix
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Definition of Services
Services are acts, actions, or performances that are essentially intangible. They may or may not be connected to a physical product, but the end result is always a feeling or experience.
Key Characteristics of Services
Services possess four core features that distinguish them from physical products:
- Intangibility: Services are abstract (i.e., they have no weight, color, or shape), which makes quality assessment more difficult for the customer.
- Inseparability (Perishability): Services cannot be stored like products. Their production and consumption are linked and often occur simultaneously.
- Heterogeneity (Variability): Services are variable because they are produced by people who are inherently unstable by nature, leading to