Notes, summaries, assignments, exams, and problems for Language

Chapter 12: International Marketing Concepts

Questions and Answers

1. Market Segmentation View (1990s)

   Question: Which of these best describes the view towards market segmentation in the 1990s?

   Answer: Global integration versus local responsiveness.

2. Dell's Inventory Policy (Question 2)

   Question: Dell Computer Corporation maintains no inventory and builds each computer to order. Dell is most likely following a policy of _____?

   Answer: Mass customization.

3. Marketing vs. Finance Conflict (Question 3)

   Question: John is part of the marketing team. There is a conflict between the finance team and the marketing team regarding market segmentation. The finance team argues for a standardized approach, while John's team emphasizes understanding customer requirements

The Decline of Vers Libre

This school [Imagism] has since been “joined” or “followed” by numerous people who, whatever their merits, do not show any signs of agreeing with the second specification. Indeed vers libre has become as prolix and as verbose as any of the flaccid varieties that preceded it. It has brought faults of its own. The actual language and phrasing are often as bad as that of our elders without even the excuse that the words are shovelled in to fill a metric pattern or to complete the noise of a rhyme-sound. Whether or not the phrases followed by the followers are musical must be left to the reader's decision. At times I can find a marked metre in “vers libres,” as stale and hackneyed as any pseudo-Swinburnian;... Continue reading "Ezra Pound on Poetic Innovation and Criticism" »

Themes of the Lost Generation

It was somewhat common that among members of this group to complain that American artists' culture lacked the breadth of European work. Nevertheless, this same period saw an explosion in American literature and art. Common themes in works of literature by members of the Lost Generation include:

• Decadence and the Frivolous Lifestyle of the Wealthy

  Consider the lavish parties of James Gatsby in Fitzgerald's The Great Gatsby or those thrown by the characters in his Tales of the Jazz Age. Recall the aimless drinking and parties of the circles of expatriates in Hemingway's The Sun Also Rises and A Moveable Feast. With ideals of the war lost for many, hedonism was the result. The Lost Generation writers revealed the hollow

The Trophy

Hello I'm going to show this trophy and I'm going to explain why it's so special for me. But before that, I'm going to explain some characteristics about the trophy.

Well, as you can see, it's made of metal in this part, but here it's made of marble. It also has a plaque made of metal that shows some information about the trophy. It is in perfect condition. Since I have had it, it has been in my bedroom where I have created a small museum with all my trophies and medals from playing football. I want to make it bigger, of course.

The History

Now, let's talk about the history of my object. I have had it since 2011 when I received it in the auditorium of Alcobendas called 'La Esfera'. The mayor of Alcobendas was the person in charge of... Continue reading "The Story Behind My Special Trophy" »

Montag's Growing Unease

When Montag returns to work the next day, he touches the Mechanical Hound and hears a growl. The Mechanical Hound is best described as a device of terror, a machine that is perversely similar to a trained killer dog but has been improved by refined technology, which allows it to inexorably track down and capture criminals by stunning them with a tranquilizer. Montag fears that the dog can sense his growing unhappiness. He also fears that the Hound somehow knows that he has confiscated some books during one of his raids.

Captain Beatty's Suspicions

The fire chief, Captain Beatty, also senses Montag's unhappiness. Upon entering the upper level of the firehouse, Montag questions whether the Mechanical Hound can think. Beatty,... Continue reading "Fahrenheit 451: Montag's Rebellion and the Power of Books" »

PH-(O)H-N-T (Nuclear Tone)

Stress-Timed Language

Stress-timed language means there is an equal amount of time from one stressed syllable to the next.

Syllable-Timed Language

Syllable-timed language refers to the time to express a sentence, which will be determined by the number of syllables.

Isochrony

Isochrony in English rhythm tends to preserve equal intervals of time between stressed syllables, irrespective of the number of syllables that come between them.

Rhythm

Rhythm is determined by pitch, loudness, and speed.

Intonation

Intonation is how the pitch of a voice rises and falls, and how speakers use this pitch to convey linguistic and pragmatic meaning.

Tone Language

A tone language is one where the tone can determine the meaning of a word. For example,... Continue reading "English Pronunciation: Intonation, Rhythm, and Tone" »

Citizen Kane

Rosebud

Analyzing Short Stories

Commentary Structure

1. Introduction: Engage with a relevant observation about the modern world.
2. Beginning: State your opinion clearly (for or against).
3. Arguments: Present three arguments supporting or opposing the topic, using transition words like:
   • Firstly
   • Secondly
   • Further / Moreover / In addition
4. Conclusion: Provide concluding remarks.

Useful Phrases for Commentary

• Firstly, Secondly, Finally...
• In addition, Moreover...
• This brings us to the question of whether...
• To my mind, you can say that...
• The way I see it...
• I maintain that...
• Luckily / Fortunately / Unfortunately
• All the same (nevertheless)
• In spite of
• It is true that, but...

Understanding Short Stories

Key Characteristics

1. No long introduction; the reader is immediately immersed in

**Fahrenheit 451: Montag's Final Stand**

Summary of Burning Bright

In this final section of the book, Montag discovers that Millie turned in the fire alarm (though her friends, Mrs. Phelps and Mrs. Bowles, earlier lodged a complaint that Beatty ignored). While Beatty seems to regret what he must do to Montag, he taunts Montag in a mean-spirited way and reminds Montag that he has given him many warnings about what could happen.

Finally, in his conversation with Montag, Beatty forces Montag to set fire to his own home. Little does he realize that Montag finds a certain perverse satisfaction in torching the interior of his home — especially the television screens.

Meanwhile, Faber continually urges Montag to escape, but Montag is hesitant because... Continue reading "Fahrenheit 451: Montag's Final Stand" »