Mastering Search Engine Optimization and Paid Search
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Chapter 4: Search Visibility
Why is search important?
- Search remains vital despite the rise of social media.
- It ensures your product is visible when customers are actively looking for it.
- People need to find your site; do not rely on accidental traffic.
- Search engines handle a massive volume of queries.
- Over 50% of users choose from the first three organic results.
How do search engines work?
- Search engines aim to provide the best user experience while generating revenue through advertising.
- Top engines constantly update their algorithms to maintain quality.
- They use bots or spiders to gather information from websites and store it in a massive database called an "index."
- Results are ranked for relevance using secret, complex formulas.