Brand and Packaging: Definition, Types, and Strategies
Classified in Economy
Written at on English with a size of 3.1 KB.
Brand: Definition and Importance
A brand is a name, term, symbol, design, or a combination thereof, which aims to identify the goods or services of one seller or group of sellers and differentiate them from competitors. The brand is a fundamental aspect of a product strategy; it is the formal identification of the product, in order to differentiate it from the competition. It protects customers and vendors from competitors who want to market products that appear equal.
Elements of a Brand
- Brand Name: The part of a brand that can be spoken.
- Brand Mark: The emblem distinguishes a brand, product, or company and is recognized by sight.
- Logo: Consists of numbers or abbreviations to facilitate typesetting.
Key Features of a Strong Brand
- Easy to learn and