Market Research and Business Orientation Strategies
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Market Research
Market research is the process of gathering, analyzing, and interpreting information about a market.
Product-Orientated vs. Market-Orientated Businesses
A product-orientated business focuses primarily on the product itself. Key characteristics include:
- They produce the product first, then attempt to find a market for it.
- They often produce basic necessities, such as agricultural tools or fresh foods.
- They may lack a recognizable brand name.
- Products are sometimes launched without testing, meaning consumers may hesitate to purchase them until they are fully evaluated.
A market-orientated business carries out market research to identify consumer wants before a product is developed and produced. These businesses are generally more successful... Continue reading "Market Research and Business Orientation Strategies" »