Strategic Analysis and Planning for Business Growth
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External Analysis: To detect Opportunities and Threats
Internal Analysis: To discover Strengths and Weaknesses
PEST Analysis: used by organizations to discover, evaluate, organize, and track macro-economic factors which can impact on their business now and in the future
Political • Change to the political system very often forces business to change its approach. Economic • Changes in the market conditions, such as the presence of new competitors, or simply changes in the economy. Social • Changes in society or culture, such as demographic change, Technological • Technological innovation can force changes in production techniques
SWOT: done to try to access the CURRENT & FUTURE situation of a product, brand, business… (at the beginning... Continue reading "Strategic Analysis and Planning for Business Growth" »